Campaign Specialist (Biddable)
GroupM
Bucharest, EMEA
5 zile în urmă

The Role Objective :

Develop the strategy behind category defining campaigns, ensure outstanding delivery to the client and create opportunities for our agencies by working closely with Client Account teams, as well as play a key role in the continuing growth of the agencies.

Responsibilities :

  • Develops a strong understanding of the clients brands, products, competition, industry, marketing goals and objectives;
  • Analyses performance data and site analytics to develop insights for use in quarterly and annual business reviews;
  • Be responsible for all client budgets and ensure they are being spent effectively and as scheduled
  • Think creatively and develop innovative tactics and offerings to advance the paid search & biddable media practice;
  • Actively contributes to corporate initiatives, automation projects, process changes, and roll-outs
  • Stay current with industry trends, best practices;
  • Maintains positive relationships with search engines, understand search engine services, capabilities, and requirements;
  • Provides support to Finance Department for billing and search engine invoicing;
  • Delivers accurate analysis of the Search campaigns;
  • Delivers Search campaigns within fully integrated & measured campaigns across;
  • Implements testing into Search campaign;
  • Produces competitive analysis reports;
  • Actively supports business development;
  • Supports Search & Biddable Lead responding to RFIs and RFPs.
  • Education, skills and behaviours :

  • Native Romanian;
  • 1+ year of experience on a similar role;
  • Ideally Degree educated in a business, numerical or analytical degree (e.g. informatics, economics, mathematics, statistics or engineering);
  • Numerate and analytical;
  • Details oriented;
  • Excellent written & verbal English language skills / grammar;
  • Demonstrable strong planning & implementation skills;
  • Strong knowledge of Google Ads, Facebook, LinkedIN, etc (required);
  • Strong knowledge of bid management tools (preferred but not required);
  • Strong knowledge of competitive insights tools (preferred but not required);
  • Strong knowledge of analytics tools (e.g. Google Analytics) is a plus;
  • Ability to identify & deal with potential areas of conflict;
  • Ability to stay calm under pressure;
  • Collaborative;
  • Ambitious & independent;
  • Show ambition to take ownership of challenges;
  • Team player, can-do attitude, enthusiastic.
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