Specialist Marketing
Pepsico, Inc.
Bucuresti, Romania
6 zile în urmă

Job Description

  • Develop locally relevant brand activations and marketing plans for the assigned brands and ensure best implementation and execution of the programs and strategies developed by Category team.
  • Responsible for development and introduction of new products / brands within the assigned category.
  • Responsible for development / executions and follow up of the key assigned brands consumer initiatives.
  • Responsible for build-up and management of the A&M budget and P&Ls for the assigned brands.
  • Develop, update and gain approval for key assigned brands communication materials (TVC, packaging artwork, visibility materials, digital content, BTL and PR activities) according to internal PepsiCo procedure.
  • Management and coordination of the daily work with external partners : media, digital, creative, PR, BTL and research agencies for the respective projects.
  • Qualifications / Requirements

  • University degree
  • Minimum 4 years experience in Marketing, of which 2 years in a brand managerial position; a considerable part of the experience must be in FMCG, preferably food
  • Proven results in successfully managing both local and global brands
  • Very good project management & analytical skills, attention to details
  • Excellent problem solving skills with a can do attitude
  • Ownership and initiative are key
  • People management skills is considered advantage
  • Fluent English, Romanian
  • Relocation Eligible : Not Applicable

    Job Type : Regular

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