1 / Commercial & Communication
Management of creative development of digital communications materials (e.g. : Newsletters, Website materials), overviewing the digital agency
Input and support with overall channel strategy for the year (Pricing, Offers, Communication)
Performance media and SEO coordination via specialized agencies
Logistics related process management (e.g. stocks, sales) via operational partners
2 / Development
Business requirement consolidation for future developments
Platform functionalities development - both in terms of base functionalities as well as projects / activation driven developments
Maintenance and optimization of the website, overviewing the development agency
3 / Reporting & Insights
Sales and performance reporting
eCommerce consumer insights generation
Reports and dashboard creation for internal audience
Input into strategic decisions via analysis as well as exploration of opportunity spaces
Knowledge, Skills & Experience :
Understanding of eCommerce platform (Magento is preferred)
Familiarity with data analysis as well as management
Ability to synthesise analyses with clear recommendations in terms of added value to the business
Outstanding verbal and written communication skills, fluency in Romanian and English (both oral and written)
Computer proficiency (PowerPoint, Excel)
Flexible and collaborative, team first, proactive attitude
Understanding of the technology linked to the digital commerce platforms (SEO, performance media)
Creative thinking alongside ability to challenge and do things differently
British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.
We are proud that we are consistently among the top 5 companies on the London Stock Exchange.
Our portfolio includes our world-famous Global Drive Brands Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.
Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes.
Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.