E-commerce, media, SEO Executive
British American Tobacco
Bucharest, RO
1 zi în urmă

PRINCIPAL ACCOUNTABILITIES

1 / Commercial & Communication

  • Management of creative development of digital communications materials (e.g. : Newsletters, Website materials), overviewing the digital agency
  • Input and support with overall channel strategy for the year (Pricing, Offers, Communication)
  • Performance media and SEO coordination via specialized agencies
  • Logistics related process management (e.g. stocks, sales) via operational partners
  • 2 / Development

  • Business requirement consolidation for future developments
  • Platform functionalities development - both in terms of base functionalities as well as projects / activation driven developments
  • Maintenance and optimization of the website, overviewing the development agency
  • 3 / Reporting & Insights

  • Sales and performance reporting
  • eCommerce consumer insights generation
  • Reports and dashboard creation for internal audience
  • Input into strategic decisions via analysis as well as exploration of opportunity spaces
  • Knowledge, Skills & Experience :

  • Bachelor Degree
  • Understanding of eCommerce platform (Magento is preferred)
  • Familiarity with data analysis as well as management
  • Ability to synthesise analyses with clear recommendations in terms of added value to the business
  • Outstanding verbal and written communication skills, fluency in Romanian and English (both oral and written)
  • Computer proficiency (PowerPoint, Excel)
  • Flexible and collaborative, team first, proactive attitude
  • Understanding of the technology linked to the digital commerce platforms (SEO, performance media)
  • Creative thinking alongside ability to challenge and do things differently
  • British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

    We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

    Our portfolio includes our world-famous Global Drive Brands Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

    Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes.

    Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

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