Marketing Operations Specialist
8x8, Inc
Cluj-Napoca, Romania
4 zile în urmă

As an industry leader and Software-as-a-Service provider our mission at 8x8, Inc. NYSE : EGHT is to transform the future of business communications.

The 8x8 Open Communications Platform (TM) uniquely brings together Voice, Video, Collaboration, Contact Center, and enterprise-class API solutions, helping businesses across the globe transform their customer and employee experience, and empowering workforces worldwide to work smarter.

For additional information, visit , or follow 8x8 on LinkedIn, Twitter and Facebook.The Marketing Operations Specialist role is extremely data-driven and analytical, capable of not only reporting on performance metrics but also interpreting the data to guide marketing strategy and overall investments.

You will have extensive experience working in Marketo , including designing, developing, and managing Marketo integrations with Salesforce, websites, and other third-party applications.

You will also be responsible for data standardization and hygiene. In this role, you will work across sales and marketing functions to drive marketing impact, prove ROI and increase operational efficiency.

Responsibilities

  • Build, test, optimize and execute incoming marketing campaign requests across all business verticals and segments, including email, nurture, digital, event and operational, etc.
  • Implement marketing automation paths based on campaign workflows and / or internal processes, that will facilitate the efficient / scalable execution of our day-to-day marketing campaigns;
  • ensure workflows and Salesforce campaigns are set up properly for effective attribution and reporting

  • Assist with the lead management process which includes capturing, qualifying and passing leads to sales teams for action
  • Assist with the management and maintenance of the marketing database in accordance with data protection laws, and in collaboration with global marketing teams
  • Set, interpret, and share campaign metrics with the team, translating the data into simplified Insights
  • Manage an email campaign calendar to prevent overlap of campaigns, monitor email frequency for each target audience, and set expectations for stakeholders across marketing, sales, and product
  • Process contact / company list uploads into our database while ensuring proper data quality and attribution
  • Build strong relationships with campaign managers, content marketing, and sales development. Maintain clear and coherent communication, both verbal and written, to understand campaign requests and share results with stakeholders
  • Qualifications

  • Strong experience in marketing operations or similar type role
  • Advanced Marketo proficiency required with experience in campaign execution, nurture programs, audience segmentation, tokens, lead scoring and more
  • Knowledge of database architecture, advanced Excel, data visualization.
  • Working knowledge of Salesforce lead / contact / campaign objects and as an integrated CRM platform
  • Knowledge about email compliance (CAN-SPAM, GDPR, CASL)
  • Nice to have

  • Experienced using HTML / CSS / Javascript to build and execute emails and landing pages
  • Marketo certification
  • Working at 8x8

  • Industry-leading, award-winning technology and recognized on two Gartner Magic Quadrants
  • Inclusive, supportive and collaborative culture yet with a winning mentality
  • Encouragement and environment to make a difference
  • Fun check out our Instagram posts in the UK, Romania and the US, the smiles are real
  • Deep passion for doing the best for our customers,
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