Job details - Cluj Napoca
Job description - Cluj Napoca
Fortech is looking for a Digital Marketer to complement our marketing team. With a marketing strategy deeply rooted in the business strategy, our mission is to support the B2B lead generation and sales enablement, while building a consistent brand image and positioning.
Your contribution will be instrumental in helping translate Fortech’s commercial ambition into tangible demand generation tactics across a variety of business segments.
Performance marketing is your thing. Driven by an SEO, usability and security mindset, you will project-manage Fortech’s website, which is our most robust pillar of inbound marketing.
In addition, you’ll ensure SEM campaigns operations to drive website metrics. Finally, you are a digitally savvy marketer who believes in data-driven executions and is ready to transform data in insights and insights in beautiful dashboards that inform business decisions.
If you complement all the above with a strong team ethic, we would very much like to hear from you. Please consider including the following in your application package : CV.
Give us all relevant info about your skillset and professional experience or any remarkable achievement that you’d like to include.
Please stick to a maximum of 2 pagesOne page of your own biography. What do you want us to know about you before meeting us in person?
Your Responsibilities Undertake the administration, development, and maintenance of channels : fortech.ro and complementing blog and landing pages, while working in Adapted Agile Sprints with content writers, graphic designers, IT and technical engineersConduct cross-platform acceptance testingLiaise with the SEO consultant to continuously optimize the website for Demand Generation (technical SEO, keyword search, link-building, on-page / off-page optimizations, meta-tagging, taxonomy, live chat, etc.
and increase usability, visibility, security, and overall performance; Serves as the go-to-person for all SEO practicesSupport the implementation of cross-channel demand generation and nurturing campaignsMonitor channel analytics and provide regular reporting and insights on SEO health metrics and digital marketing campaigns performanceEvaluate & pilot marketing automation solutionsContribute to the overall B2B marketing strategy, along with the team
Your Competencies Tech Skills 3-5 years in a digital marketing role in a B2B environmentDigital native, at ease working with a variety of digital and social platformsFamiliar with WordPress (or other CMS)Knowledgeable in HTML and CSSWell versed with SEO, SEM tactics, tools and analytics (Search Console, Accuranker, Google Analytics, Google Tag Manager, Google Ads, content optimization tools, etc.
Abreast of top search engines, elements in SERP, ranking factors and latest google algorithm updatesProficient in written and spoken English is an absolute mustExperience in working with tech brands is a plus Soft Skills A detailed-oriented mindset, inclined towards analyzing dataA team-player, able to adapt in a collaborative and dynamic work environmentA digitally savvy individual ready to unlearn and relearnA self-organized individual, able to switch focus among competing priorities