e-Commerce Specialist (Work-from-Home & Retail Business, EMEA)
Steelcase Inc.
Cluj-Napoca, Cluj, Romania
5 zile în urmă

Description

  • We are looking for an e-Commerce Specialist (Work-From-Home & Retail Business, EMEA) to join our team.Location : all key Steelcase EMEA locations;
  • Cluj or Munich preferred WHO WE ARE : Steelcase was founded as an office furniture maker, and we've evolved into a global leader in workplace solutions.

    We apply our insights to the intersection of space, technology, and furniture, helping individuals and teams in leading companies around the world to have a better day at work.

    We pursue innovation, strive for sustainability, and develop insights in every part of our business. AS AN E- COMMERCE SPECIALIST What will define your success is :

  • Developing a comprehensive, structured, ongoing e-commerce program across EMEA (started already in the Netherlands, France & Germany), with the following key objectives :
  • drive sales through our online platforms (with clearly defined targets)
  • ensure that all digital properties developed create a consistent Steelcase experience and deliver on brand quality requirements
  • build a comprehensive test, learn and refine paid performance marketing strategy to grow platform revenue over time
  • WHAT YOU WILL BE DOING e-Commerce Strategy & Business Development :

  • Build the Shopify property architecture point of view
  • Assure connection to Steelcase dotcom & other Steelcase platforms
  • Market parity research / competitive benchmarking
  • E-commerce strategy for boosting sales through online channels (owned websites and e-retailers)
  • Facilitate global integration and alignment across regions
  • Performance digital marketing management :

  • Agency service pitch process management (finding appropriate partners)
  • Agency relationship management (SLA agreements to be agreed by the EMEA Communications Director, Alicia Michael)
  • Campaign development & conceptualization
  • Campaign performance optimization & management / reporting
  • Trafficking / activity tag management / data strategy
  • Website maintenance :

  • Visual Asset Management
  • New render creation / existing render adaptation optimization
  • Image / video selection
  • Image selection / adaptation for promotion
  • Graphic design & promotional material creation
  • On-site copywriting
  • Translation management
  • SEO / UX / UI (alongside external agencies appointed for one off projects, no SLAs)
  • Website optimization coordinate and align upon the integration of AR and other digital solutions that improve our competitiveness.
  • WHO YOU ARE & WHAT QUALIFICATIONS YOU HAVE :

  • Bachelor’s degree
  • 3+ years’ experience in digital marketing either in-house or agency side
  • B2C experience
  • Able to guide creative development that drives business results
  • Critical thinker, problem solver
  • Strong decision-making abilities
  • Phenomenal colleague
  • Strong audience orientation
  • Self-initiative and a high degree of responsibility
  • A proactive demeanor with awesome interpersonal skills
  • Systematic and structured approach
  • Good knowledge of Google functionality & tools
  • Proven understanding of the digital world
  • High level of digital dexterity
  • Interest in interior design, manufacturing, or the furniture industry - helpful
  • Proficient in business English. German and / or French a plus
  • Do you see yourself working here? We'd love to hear from you! We are proud to have a diverse and inclusive workforce, and we're always looking to get better.

    We value applicants who are comfortable interacting with people different than themselves. People of any race or national origin, lesbian, gay, bisexual, and transgender people, veterans, working mothers and fathers, and everyone else is encouraged to apply! Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements.

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