The Campaign Manager owns the lead generation strategy and execution, and is accountable for project (campaign) performance & revenue goals.
By leveraging agile principles, the Campaign Manager brings a specialist, cross functional team (or the Diamond Team, or DT as referred to below) together to collaborate on the creation and execution of engaging and compelling customer journeys.
Campaign Managers bring an audience-first approach to planning and overseeing the campaign strategy, designing the buyer's journey throughout the life of a project (campaign).
Key activities include developing, leading, executing and optimizing an integrated end-to-end campaign strategy to meet campaign goals and objectives within scope and budget.
The role is supporting Watson Data & AI and is based in Bucharest.
Key responsibilities :
Designs and owns end-to-end campaigns (digital and social elements) to drive BU / Program targets (BU VLRC / WR, marketing source).
Has a data driven approach with the DT to infuse learnings into campaign design.
Builds and coordinates the end-to-end response management plan, including quarterly DDR plan, maintaining DDR interlocks, and adjusting activity and tactic mix to improve performance.
Creates Projects / Offers in EMM for the GEO campaigns to be executed across Europe, according to WW BU guidance on how to set up : Plan >
Ensures program budget is spent according to campaign design and budget approvals.
Manages asset translation and localization.
Managers relation with 3rd party vendors for asset translation and telemarketing campaigns.
Partners with Product Manager and Content Manager to develop Campaign Logic Maps in Marketers Workspace and Implementation Guides.
Engages with MAS to provide all elements needed to develop execution flowcharts in EMM.
Partners with Digital Strategist to determine the tactic mix, to support the buyer journey in its path to proficiency.
Optimizes the campaign closely working with the DT (journey, tactic / budget mix, asset matrix).
Coordinates regular interlocks with DT, Markets, DDRs, WW, offering SME (where the case).
Works with Global DT to ensure that Audience campaign integrates with Geo offering campaigns.
Makes sure the Offering campaign is executed across Markets (consistency across markets).
Interlocks with local Market teams (Field Marketing, Audience Campaign Manager, Offering Campaign Managers) for campaigns design, localization needs and local amplification integration.
Responsible for digital campaign results.
Required Technical and Professional Expertise
Minimum 7 years experience in marketing, out of which 5 years in campaign management or digital strategy, deep experience in executing marketing strategies and plans
Digital and Social marketing knowledge and experience
Able to provide clarity, to influence others and to negotiate
Strong interpersonal skills, coupled with ability to collaborate with cross-functional teams
Must be able to execute effectively against multiple projects and deadlines and demonstrate an ability to take initiative, anticipate needs and exercise independent and sound judgment
Exceptional project management skills
Proficiency with spreadsheets & presentation software (Excel & PowerPoint a must)
Strong problem-solving skills and analytical ability
Initiative and self-drive to work in a constantly changing environment
Excellent communication skills
Preferred Tech and Prof Experience
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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