Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.
The typical creative process can involve :
The copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
An advertising copywriter should :
The types of projects and clients vary widely, although some copywriters may specialise in an
industry sector. They may also specialise in producing copy for :
The copywriter is responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience.
This can include creating straplines, slogans, body copy, jingles and scripts. Usually working on multiple projects.
Accuracy is essential. The copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
Although proofreaders may examine the final copy, copywriters are also responsible for checking spelling and grammar.