Who we are :
Betfair Romania Development is the development powerhouse behind the Paddy Power Betfair Group. We are in Cluj-Napoca since 2009, now employing over 900 highly skilled professionals who cover a wide range of tech and non-tech areas such as development, data, information security, infrastructure, product and project management, digital marketing or sports operations.
We work on delivering unrivalled products across the industry, therefore being a Center of Excellence not only amongst PPB's European offices, but also for supporting our colleagues at Sportsbet (AUS) and FanDuel (US) in creating a safe and excitement experience to our customers around the world.
At Betfair Romania Development, we know that an inclusive workplace makes for more engaged employees. As an industry leader, we continuously strive to maintain and grow a diverse and inclusive environment whilst also ensuring that we set the standards in ethical conduct and corporate responsibility.
Think Betfair. Experience Different.
It is no question that we, as a business, thrive on leveraging the power of people. We have a passion for innovation and a pace of change that creates a whirlwind of opportunities.
At Betfair Romania Development, we believe in experiencing different. If you're tired of business as usual and want to create something new, you'll love it here.
Quick-thinking, adaptable and disruptive, we believe the future is what you make it. Welcome to software development with a difference.
What you are going to do :
This role offers an unparalleled opportunity to leverage your SEO skills on behalf of the gambling giant Flutter Entertainment Plc (FTSE 100 Company).
Reporting to the SEO Manager, you'll be part of a high performing international team of SEO & ASO specialists, working on all Paddy Power Betfair & Skybet products.
We are looking to expand our current team, this role can be based in Dublin, Cluj, Malta, London or Leeds.
You will contribute to our current and future strategy by analyzing, evaluating & identifying opportunities, scalable website improvements & quick wins around Sports Events.
You'll partner cross-functionally with Martech, PR, Commercial, Delivery & Product Managers, Content & Digital Marketing departments, amongst others, to implement these opportunities.
Audit and analyze Flutter websites, search and crawl data, identify issues & opportunities, find root-causes and experiment with solutions to improve SEO performance at scale as well as focusing on specific Sports events
Implement and assist in the development of SEO solutions which drive growth, revenue and a high payback
Analyse & deconstruct competing websites, guiding on meaningful business initiatives, to expand our audience targeting strategy, through relevant content / creation of new products to cater for user's needs
Analyse SERP features & identify missed content formats opportunities using structured data. Work with our agencies to expand our content strategy.
Compile technical SEO recommendations, analyse deliverables, communicate & celebrate our results with the relevant teams.
Collaborate with PR, Partnerships, Marketing & agencies, to deliver data manage outreach campaigns
Manage stakeholders : set & improve the ways of working with the relevant stakeholders, collaborate efficiently and regularly report / communicate SEO's business impact and progress to internal teams
Drive further improvements in the level of reporting across Search to develop a full view of measurement points, as well as the combined impact organic and paid search have on the business
Stay up-to-date with the latest trends and changes with SEO and major search engines
Essential Skills & Experience :
You have a demonstrable track record of driving outstanding business results through SEO for even the most complex global sites
You enjoy working with data and have experience with web and SEO analytics tools, such as Google Analytics, Google / Bing Webmaster Tools, Screaming Frog, Google Keyword Planner, Google Data Studio, AHREFs, SEMRush, MOZ, ScreamingFrog, Deepcrawl / Botify / OnCrawl.
Advanced Microsoft Excel skills
Python skills are also highly desired but not essential
In-depth understanding of user journeys and audience research
Strategic thinker with strong knowledge of digital marketing and data
Be Customer Obsessed : Builds and maintains strong relationships with stakeholders; champions the needs of customers and the importance of exceeding expectations;
builds and delivers solutions that exceed customer expectations; prioritises customer satisfaction and builds commitment in others to provide outstanding service
Communicate Effectively : Provides clarity on goals; is effective in all types of communication; adjusts communication style to fit the audience;
consistently communicates the vision and inspires, energises and motivates others throughout PPB; ensures others understand how their efforts positively impact the bigger picture
Make Quality Decisions : Makes quality, long and short-term evidence-based decisions considering various inputs and through collaborating effectively;
regularly practices and encourages cross-functional problem solving and decision making.
Win Together : Gains trust and support of others; can establish and engage networks to get stuff done; seeks out opportunities to partner across organisational boundaries
Be Nimble : Is energised by new and unfamiliar situations and can learn quickly when faced with new situations and be open to new ideas and ways of working;
proactively shares lessons learned across the organization
Be Hungry for Results : Drives teams in the matrix to achieve and exceed results with agility, pace and energy through high impact, bold and challenging objectives;
always takes accountability for results and can cut across silos to make the right decisions that they and others can be proud of;
develops a strong reputation with stakeholders for being trusted, fair and for doing what's right
Be Commercially Savvy : Aware of emerging external factors and changing market dynamics; has a good understanding of business drivers and the industry to guide decisions and lead others
PPB CULTURAL BEHAVIOURS
Live and breathe the PPB culture :
Customer Obsessed : At PPB we lead the market by creating deep customer loyalty. We do this by delivering products and experiences our customers love.
Outcome Focused : At PPB, we are ruthlessly focused on the business outcomes we prioritise. We always see things through and judge ourselves against the impact, not the input.
Openly Curious : At PPB, we challenge ourselves to think differently, and we experiment to find new and disruptive ways to solve problems.
We take time to reflect and listen to others to ensure we continuously improve.
What Will I Get in Return?
Travel opportunities (after the Covid madness is over) Working on exciting projects with distributed teams there will be ample opportunities to visit some of our other European offices and development partners.
Career Progression We're serious about developing our people. 6 global brands in 3 continents endless opportunities. We're an FTSE 100 with a start-up soul, so if you enjoy working in a fast-paced, innovative environment, you'll get on here.
There are many directions your career can move in; whether it's gaining promotion within the team or an international move.
The Fun Stuff :
Competitive salary and bonus scheme, wellbeing sessions, lots of great events (online for now) organized throughout the year by our own Ministry of Fun.
Once we're back in the office : Daily breakfasthow fun it is to play pool, table tennis or foosball in your office?
The Boring Stuff
Free underground parking, three Kitchen areas, sharesave scheme, Udemy for Business, Management Training course.
Ways of working :
Flexible working is our way of working! We're a diverse workforce and therefore a 'one size fits all' approach isn't necessarily best.
Whatever your personal needs may be, let's have a chat and see how we can accommodate them.
By submitting your application online, you agree that : your details will be used to progress your application for employment.
If your application is successful, your details will be used to administer your personnel record.If your application is unsuccessful, we will retain your details for a period no longer than two years, in order to consider you for prospective Paddy Power Betfair role.