Digital Advertisement Buyer
InSites Consulting
Timisoara, Romania
6 zile în urmă

CHALLENGES AND RESPONSIBILITIES

As a Digital Advertisement Buyer, you are responsible for purchasing online and offline advertising campaigns in the assigned region, in order to recruit consumers to take part in our research communities.

You communicate with partners, handle the campaign negotiation process and actively source for new partners. You assist our project managers with the sourcing of new members for our research communities by analyzing the onboarding experience of new members into our projects.

You optimize the onboarding in order to achieve a better ROI of your campaign or to improve the quality of the recruitment.

YOUR RESPONSIBILITIES

  • Purchasing new profiles across the world to create new research communities via various (digital) marketing activities including : lead generation, publishing networks, influencer marketing, email marketing, display advertisement, social media, etc
  • Building and developing strategic relationships to improve bargaining power with our suppliers. Search for new partners or companies in order to enlarge and diversify the online traffic sources pool
  • Evaluate relationships with online partners based on Return on Investment, to ensure these relationships are profitable
  • Developing knowledge of online marketing, marketplaces, and E-publishers in the region in order to forecast new development opportunities, either through purchases or co-operation partnership
  • Measure, analyze and report KPIs (Key Performance Indicators) across the respondent recruitment marketing campaigns to provide actionable insight based on the findings.
  • Evolve KPIs and reports as business needs change. Implement and test new campaign tracking using the dedicated online marketing tracking system

  • Provide daily, weekly and monthly reporting on campaign performance on both micro and macro levels
  • Creating purchase orders for the contracted online advertising campaigns
  • PROFILE

    General requirements & interests

  • Bachelor s degree
  • 3+ years of experience in a similar position
  • Previous marketing experience is a plus
  • Proficient in English
  • Affinity with social media & market research
  • Logical mind and mathematical thinking
  • Advanced Excel skills. Proficient in Microsoft Word and PowerPoint
  • Negotiation, sales, purchasing and account management experience required
  • Competency profile

  • Analytical problem solver
  • Accurate and striving for perfection
  • Eager to learn
  • Able to manage multiple projects simultaneously and set priorities
  • Flexible towards changes in day to day planning
  • Communicative and assertive
  • A genuine team player
  • Stress resistant
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