Digital Advertisement Buyer

InSites Consulting

Timisoara, Romania

6 zile în urmă

CHALLENGES AND RESPONSIBILITIES

As a Digital Advertisement Buyer, you are responsible for purchasing online and offline advertising campaigns in the assigned region, in order to recruit consumers to take part in our research communities.

You communicate with partners, handle the campaign negotiation process and actively source for new partners. You assist our project managers with the sourcing of new members for our research communities by analyzing the onboarding experience of new members into our projects.

You optimize the onboarding in order to achieve a better ROI of your campaign or to improve the quality of the recruitment.

YOUR RESPONSIBILITIES

Purchasing new profiles across the world to create new research communities via various (digital) marketing activities including : lead generation, publishing networks, influencer marketing, email marketing, display advertisement, social media, etc

Building and developing strategic relationships to improve bargaining power with our suppliers. Search for new partners or companies in order to enlarge and diversify the online traffic sources pool

Evaluate relationships with online partners based on Return on Investment, to ensure these relationships are profitable

Developing knowledge of online marketing, marketplaces, and E-publishers in the region in order to forecast new development opportunities, either through purchases or co-operation partnership

Measure, analyze and report KPIs (Key Performance Indicators) across the respondent recruitment marketing campaigns to provide actionable insight based on the findings.

Evolve KPIs and reports as business needs change. Implement and test new campaign tracking using the dedicated online marketing tracking system

Provide daily, weekly and monthly reporting on campaign performance on both micro and macro levels

Creating purchase orders for the contracted online advertising campaigns

PROFILE

General requirements & interests

Bachelor s degree

3+ years of experience in a similar position

Previous marketing experience is a plus

Proficient in English

Affinity with social media & market research

Logical mind and mathematical thinking

Advanced Excel skills. Proficient in Microsoft Word and PowerPoint

Negotiation, sales, purchasing and account management experience required

Competency profile

Analytical problem solver

Accurate and striving for perfection

Eager to learn

Able to manage multiple projects simultaneously and set priorities

Flexible towards changes in day to day planning

Communicative and assertive

A genuine team player

Stress resistant

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