Job Title : Conversion Optimisation ExecutiveReporting Line : This role reports to the Conversion Optimisation Manager Job Location / Office : Cluj-
Napoca Role Overview / Purpose : As a Conversion Optimisation Executive, you will be responsible for optimising customer journeys from the first interaction with the Paddy Power and Betfair websites across all regions and products.
You will continually analyse data and user behaviour to identify user pain points & optimisation opportunities.
Reporting to the Conversion Manager, this role will have real responsibility and the opportunity to effect change from the start.
The role offers the opportunity for an ambitious person to work closely with a world class marketing team.
Accountabilities : -Manage day-to-day hypothesis driven optimisation testing of acquisition funnels to the Paddy Power and Betfair websites across all regions and products.
centric culture in the company. Core Competencies - Excellent interpersonal and communication skills.
Experience / Knowledge : You will have to be aware of latest conversion optimization trends and technologies.
You must actively seek out events and growth opportunities and then share your learnings with the marketing team. - Analytics Reporting : You’ll be gathering, verifying, and modelling digital analytics data with the goal of highlighting useful information.
Data-driven : You’ll have to analyse performance and conversion data.
To do this, you will setup data-layers and event tracking in Google Analytics.
You will also provide assistance and guidance to other marketing channels when needed. - Flexible : Adaptable to a changing environment and tactics.