Digital Marketing Analyst
Livi
Bucharest
‎în urmă cu 12 ore

Here at Kry / Livi, we are on an important mission : Provide great & accessible healthcare for everyone. However, we will not achieve that by only delivering a best-in-class patient experience.

It can only be done if we can encourage people to grow. Through a wide range of responsibilities combined with a steady work-life balance, Kry / Livi is an inspiring workplace for great people to thrive in!

At Kry / Livi you’ll have a unique opportunity to gain a deep understanding of the inner workings of Europe’s leading digital healthcare provider.

We value grit and a can-do attitude; there is a long and challenging journey ahead of us. You are brave enough to set high goals and then work passionately to achieve them.

Last, but not least, we think you believe that by working together we will achieve greater things than by working alone.

At Kry, we care about each other and the world around us. This includes but is not limited to; creating a diverse, sustainable, and inclusive workplace for all our staff!

Expect to have fun and learn new things every day!

Marketing

As a member of the global marketing function you’ll be part of an eclectic group of teams covering everything from marketing technology, corporate communications, performance marketing, local growth teams, creative and production, to B2B and clinician marketing plus everything else in between.

Our teams handle both global and local responsibilities. We have people on the ground in all core markets supported and enabled by central specialist functions.

Digital Marketing Analyst

Our challenge for you

  • Work side-by-side with Performance Marketing & CRM teams in exceeding targets, identify trends and scaling the business
  • Deep dive and measure performance of online and offline campaigns, supporting with post-campaign analysis and providing data driven insights & recommendations to optimise media investments as well as customer lifetime value (LTV)
  • Conduct customer segment analysis to support the optimisation and improvement of our CRM / digital marketing activities
  • Develop appropriate modeling to predict customer response rate, customer frequency rate, customer life-time value (LTV), etc.
  • Identify, recommend, and implement quality and efficient improvements to CRM programs
  • Support and advise on the implementation, configuration and data of digital marketing, CRM and / or other digital analytics technologies (Martech).
  • Support in building robust reporting templates for marketing channel KPIs
  • Collaborate with other analysts within the wider Analytics team.
  • Developing optimal advertising measurement strategies while also adhering to strict patient data privacy standards.
  • Create A / B testing analytics best practices, framework and validation
  • Your profile & skills

  • Educated to a degree level with a significant quantitative component (e.g. mathematics, computer science, physics or economics), Masters desirable.
  • 3+ years of experience in a similar role
  • Advanced knowledge and experience building & working with large datasets using SQL, Python or R.
  • Experience working with data from web and app install ad networks such as Facebook, Snapchat, Google Ads, LinkedIn etc
  • Experience working with Mobile Measurement Partners or mobile app attribution (e.g. Adjust, AppsFlyer)
  • Experience in web analytics and tracking tools such as Google Analytics and Google Tag Manager
  • Experience mapping cross-platform (web to app) user journeys across multiple devices
  • Solid stakeholder management skills to deliver results in cross-functional teams.
  • Proactive self starter that can manage complex, unstructured projects and deliver results in a fast paced environment.
  • It is not essential to have all these skills, but an aptitude and willingness to develop those you don’t know is key.

    Join us and shape your future as well as ours!

    If you think you’re up to the challenge, come and help us to grow, innovate and develop!

    A diverse workforce is an absolute necessity for anyone with a vision like ours : to provide great healthcare for everyone.

    Therefore we celebrate differences and are committed to creating an inclusive environment where all employees can truly belong and thrive.

    Work where it fits you

    By empowering and trusting our people, we can offer a workplace that is best suited for each person’s individual situation.

    This means you can choose between one of our beautiful offices as your primary base or delivering your work from the comfort of your own home, allowing you to be based where it works best for you! We continue to offer dynamic places to work while investing in tools and techno- logy to empower our employees, wherever they are.

    In the end, it’s the impact you make that matters, not your working location.

    Right now we offer the possibility for you to work in Sweden, UK, France, Germany, Norway, Ireland, Finland, Poland, and Romania with many more on the way!

    About Kry / Livi

    Kry / Livi is the European leader in digital healthcare, allowing patients to see a doctor, nurse, or psycho- logist online within minutes.

    We also combine digital with physical care, transforming how millions of patients access healthcare.

    Our vision is to provide great healthcare for everyone. That’s why we’re on a mission to make healt- hcare more accessible.

    We’ve already come a long way by creating the world’s leading healthcare platform that made seamless health journeys between digital and physical appointments a reality.

    By creating an ecosystem of tools and providers, our platform will be the go-to place for any health-rela- ted issues.

    Headquartered in Stockholm, Kry / Livi’s 600+ employees and 6000+ clinicians are committed to impro- ving the world’s health through innovation, one patient at a time.

    In Sweden, Norway, and Germany we are called Kry. In the UK and France, we operate under the name Livi.

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