Consumer Marketing Manager
Philips Lighting
Bucharest, Bucuresti, Romania
4 zile în urmă

Job Description

In this role, you have the opportunity to

Drive Philips DA brand as one of the leading Home Care brand in Romania, grow brand power & market share.

Increase consumer awareness, knowledge, purchase and recommendation / endorsement for Philips DA Home Care portfolio by :

  • Developing strong consumer understanding, identifying motivations, barriers and triggers.
  • Designing & implementing brand strategy, including but not limited to portfolio management (launch new products, portfolio optimization) and implementation of consumer marketing campaign across multiple communication touchpoints.
  • Develop strong consumer understanding, identify motivations, barriers and triggers. Share learnings in the organization.
  • You are responsible for

    Managing SKU portfolio / rationalization; responsible of MIP (Market Introduction Process) process.

    Run the annual business planning cycle; input to strategy and target setting ; strong cooperation with key stakeholders (sales- trade marketing digital planning to co-own targets on category).

    Understand sales and margin performance versus targets and propose corrective actions in time where necessary.

    Create and execute marketing plans and individual campaigns plans (in line with regional and local marketing strategy).

    Manage together with digital team the category specific digital tools (Facebook page, CRM tool, specific applications).

    Manage the category A&P budget in cooperation with the other internal stakeholders.

    Develop market knowledge and consumer insights.

    Manage relationship with advertising agencies.

    Act as prime interface to Regional Marketing manager.

    In return, we offer you

    The unique combination of a critical and challenging role and a creative and empowering office environment. You will be actively encouraged to make improvements, establish best in class service and have a direct impact on the success of Domestic Appliances on a daily basis.


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