Under minimal direction, formulate and define system scope and objectives based on both user needs and a good understanding of information technology, business processes, and industry requirements.
Act as a liaison between client and technical solutions / support groups, using advanced communication skills to elicit, document, analyze and validate client requirements.
Apply extensive knowledge of the client's business and industry to develop requirements specifications.
Document requirements, and translate into proper system requirements specifications using high-maturity methods, processes and tools.
Develop visualization, user experience and configuration elements of solution design.
Execute and coordinate requirements management and change management processes.
Develop and maintain internal and external relationships to support management of scope and expectations.
Participate in proposals, feasibility studies, implementations, and new business development.
Operates as a team member and as a team leader. Advise on methods to improve business processes.
Consider the business implications of the application of technology to the current and future business environment.
May lead the training of clients and peers.
Oversees production and delivery of analytic deliverables, and sets expectations with key business stakeholders.
Collaborates with team members to establish analytic methodology; manages and prioritizes A / B and multivariate testing projects.
Use of advanced statistical information and models to predict the outcome of proposed projects and provide data-driven recommendations to ensure successful execution.
Manages the implementation, maintenance, accuracy and improvement of digital analytics data, systems, and tools.
Inform site optimization strategies, by proactively providing quantifiable recommendations to drive growth
Education and Experience Required :
Typically a Bachelor's degree in a technical or business discipline or equivalent experience and a minimum of 6 years related experience or a Master's degree and a minimum of 4 years of experience.
Knowledge and Skills :
6 or more years experience.
effective verbal / written communication; experience in an industry domain.
visualization modeling; business rules modeling; develop and executing acceptance test plans.
Experience with digital advertising platforms and demand generation analytics. Strong background in paid and organic optimization.
Excellent analytical thinking, technical analysis, and data manipulation skills.
Ability to leverage new analytical techniques to develop creative approaches to business analysis.
Extensive knowledge and understanding of how to analyze business problems using Excel, Access, statistical analysis, and financial modeling.
Strong business acumen and technical knowledge within area of responsibility.
Excellent verbal and written communication skills.
Very strong project management skills, including leading large, cross-functional initiatives.
Strong relationship management skills, including partnering and consulting.
Developed leadership skills, including team-building, conflict resolution, and management.
Ability to identify emerging trends from market and industry data.
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