Brand Manager Coffee Pure Soluble
Nestlé
Bucharest, Romania
6 zile în urmă

A day in the life of...

  • Actively participates in defining the vision of Brand, the objectives and strategies in line with the business direction;
  • Implement Brand designs in line with the marketing plan;
  • Follows the performance indicators of the category, including market coverage, volume, value, penetration / impact level, awareness of the brand and analyzes potential risks and growth opportunities;
  • Monitor / control and coordinate the budget allocated to the project;
  • Makes summaries of market surveys and post-evaluation of projects;
  • Implement consumer advertising (advertising, packaging, PR) according to Category and Brand strategy;
  • Track pre and post evaluation of promotions and apply all results to future Brand development plans;
  • Approves all artistic products and gives "good print" to the projects of which it is responsible, after prior approval with line-manager;
  • Communicates effectively with Generating Demand, Support departments, Factory, Agents in relation to all Brand initiatives;
  • Guarantees brand consistency in the channels or categories in which the portfolio is communicated and monitored in accordance with the category plans;
  • Monitor the prices of the products and products of the competition and signal changes and propose actions in line with the Brand's objectives;
  • Develop and manage all promotional campaigns nationwide including all pre and post-evaluations and apply their results to future brand plans;
  • What will make you successful

  • University Degree;
  • Minimum 3 years experience in marketing as Brand Manager, preferably in FMCG ;
  • Great Project Management skills planning, coordination & execution of activities, follow-up & follow-through;
  • Resilience & result-focus mindset;
  • Great communication, persuasion and presentation skills
  • Analytical skills for data interpretation (Nielsen understanding is an advantage);
  • Strategic thinking and ability to recommend solutions;
  • Very good level of Microsoft office (excel, ppt, word);
  • Proficiency in English .
  • LI-Priority

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