Develop, execute and monitor internal and external marketing programs on a variety of channels with the main aim to strengthen the recognition of the Emerson Brand as a Differentiated Problem-Solving Solution Provider and generate demand for our market leading technologies.
In this role, you will work across Sales, Product Management and Marketing functions in Europe and other World Areas.
Implement the communications process for frequent and effective internal and external communications. Implementation includes keeping the distribution list up to date, gathering and creating content and sending out communications through all suitable communication channels withmetrics where possible.
Own the integrated marketing campaign process in alignment with global and world area initiatives and engage the relevant people for support with the various aspects of the campaign.
Implementation includes planning campaigns early on, gathering and creating content and sending out communications through all suitable communication channels with metrics where possible and to continuously learn from the feedback we get through our analytics.
Own the campaign dashboards that measure the success for our campaigns and report these on a regular basis to management.
Be responsible for Measurement Solutions social media activities in Europe (subject matter expert engagement, use of Hootsuite to amplify our brand)
Coordination of Measurement Solutions content in country newsletters
Scope and create concepts for brochures, fliers, in-house magazines, advertising, permission marketing and other materials as necessary
Collect success stories and market them through the available channels
Maintains close relationship with product specialists and business unit / world area marketing organizations as well as customers
Take an active role in the development of value selling tools.
REQUIRED QUALIFICATIONS AND EXPERIENCE
B.S. Degree preferable in engineering or marketing
5 years of work experience, preferably in sales, marketing
Proficient in English (second language is an advantage)
The position may require some travel
Knowledge on the following systems, or software (or ability to learn, self-learn) : Microsoft Office suite, Adobe InDesign, Photoshop, SharePoint, Power BI