The role has the focus to support in omni-channel campaign planning, executing and results monitoring to deliver the best customer experience throughout all the company touchpoints with customers, with special focus on Digital channels in cross collaboration with brand teams.
This role interacts with local cross-functional teams (Marketing, Sales, Medical, Regulatory), also Finance, Patient Advocacy and Compliance and with Business Excellence Operations & Digital regional teams.
OCE specialist acts as a partner for the local team in designing and leading the development of omni channel campaigns adding value for the company and its customers, based on the insights emerged from customer interaction and market research while ensuring an high level of attention to patient safety, quality, time, cost and compliance.
The role also aims to maintain the digital cultural transformation of Novartis Oncology organization, becoming a passionate advocate to drive operational efficiency with strong analytics and excellent organizational and inter-personal skills.
If you are passionate by Digital Marketing, Data & Insights and if you are an effective communicator, have an high sense of internal customer service and you are able to work with cross-functional teams, this is definitely the perfect experience that are you looking for.
In close partnership with brand teams, supports insights’ gathering process to understand customer needs and expectations in today’s digital world
Translate insights into omni channel recommendations aligned to brand strategy
Translate strategy into tactics that deliver results
Measure impact and generate valuable input for improving planning and execution
Support Hematology franchise in activating all communication channels and contents targeted to customers
Design integrated omni channel campaign monitoring KPIs and return on the investment
Analyze current business processes and activities, produce digital solutions for critical problems
Work with the regional and local teams to define new ideas, execute and measure omni-channel experiences that focus on improving business and customer value
Generate reports from CRM system, prepare dashboards, manage analytics and provide input to business teams.
Tech Savvy - specialist in field of Digital Marketing, CRM & Multichannel Analytics
IT Knowledge : good knowledge of Social Media Promotional functionalities, Knowledge of Google Analytics Platform, Qlick View & Qlik Sense, MS Office
Experience in digital functions in leading / implementing different processes / digital assets a plus
Understanding of the pharmaceutical industry and changes in the business model a plus
Flexibility, fast adaptation, openness and pro-activity
Ability to manage multiple tasks and other priorities simultaneously
Communication and presentation skills
Virtual team collaboration experience a plus
Fluency in English