Data Analyst - Domain Trainee - English
Genpact
Bucuresti, Romania
‎în urmă cu 15 ore

Responsibilities

Use multiple internal and external sources of data and analytics to develop & track KPIs (digital measurement & tracking including attribution) and diagnose Digital Performance to identify potential opportunities & challenges

  • Drive the preparation and delivery of Digital Dashboards within the digital and social domains including company Websites, Digital Ads, Search and Social Analyze and articulate the relationships between value (revenue, cost), digital engagement (web metrics, mobile, app engagement), customer / consumer segments, offline and online engagement
  • Design test models, data sources and capture, define success metrics and objectives, and report on results to determine ways to improve marketing strategies and achieve larger business objectives
  • Work with I.T., technical professionals, and other specialists to drive organization’s digital level data and advanced analytical technologies and capabilities to optimize digital media investments.
  • Develop consumer and professional insights using online and offline data
  • Qualifications

    Minimum qualifications

  • A minimum of a Bachelor s degree in business, digital marketing, statistics, mathematics, or related field is required. MBA, MMR or MS preferred.
  • Preferred qualifications

  • Relevant years of progressive experience in Digital Analytics is required.
  • Experience supporting digital campaigns and developing closed loop measurements is required
  • Experience in industry leading eCommerce and / or CRM tools is required.
  • Proven expertise in data analysis tools like Tableau - Visualization / Data Discovery, Digital / Social Metrics (Google Analytics, Adobe Analytics, social platforms), advanced proficiency in Microsoft Excel is required.
  • Strong analytical and problem-solving skills including the ability to reconcile external and internal data sources, ability to understand, interpret and apply advanced analytics to solve business issues.
  • Experience working with Marketing Mix Models and Multi-touch Attribution is required.
  • What can we offer?

  • Attractive salary;
  • Stable job offers - employment contract
  • Work in a multicultural and diverse environment with employees from over 30 countries
  • Genpact supports professional trainings and great career development opportunities
  • Free access to our award-winning learning platform
  • Benefits such as Meal Tickets, Medical Services, Insurance, additional vacation days or partner discounts
  • Raportați această lucrare
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