Off Premise Trade Marketing Manager Beverages
PepsiCo
Bucuresti, Bucuresti, Romania
2 zile în urmă

Auto req ID : 200770BR

Job Description

  • Develop support strategies for both OT and DTS channels with aim to deliver the category and brand plans (strong co-operation with the marketing and sales team)
  • Develop and maintain channel activation plans aligned with marketing and sales priorities and targets (communicate them and gain commitment as appropriate)
  • Bring and develop new ideas about trade specific and tailor-made promotions in line with category and brand objectives
  • Collate and analyse all relevant data for input in Channel Planning process (shopper info, market trends, channel development trends, performance of major customer, SWOT analysis from competition and channel point of view) for DTS & OT.
  • Evaluate and quantify each opportunities in OT & DTS channels of Beverages business
  • Facilitate the communication between sales and marketing during the commercial planning process
  • Ensure alignment of plans across channels and categories align shopper / consumer, customer and trade promotion activities
  • Publish Channel Plans based on marketing calendars and sales initiatives to Senior Management on a quarterly basis.
  • Monitor and review performance of channels against targets, and initiate action for revision when necessary.
  • Provide clear direction in terms of trade and channel insight during New Product Introduction projects, including the development and communication of trade launch.
  • Provide clear direction to all MHP (Must Have Products) for DTS channel, by working closely with the Sales, Cat Man & Marketing Teams to generate additional volumes through the initiatives taken.
  • Define and manage the A&M PUSH budget, S&D (permanent tools) budget and be consultative for the entire promotional spend process.
  • Manage and develop the Trade Marketing team (PDR process).
  • Qualifications / Requirements

    Minimum 7 years commercial experience (sales and brand management)

    Finance experience a plus

    Manage a cross-functional department

    Planning / Organizing

    Strategic thinking

    Presentation & communication skills

    People development & Team work

    Leadership & Interpersonal skills

    Analytical skills

    Decision making capability

    Good command of English

    Negotiation skills

    Relocation Eligible : Not Applicable

    Job Type : Regular

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