International Junior Brand Manager Pralines, Countlines, Seasonals SCE
Mondelēz International
RO-Bucuresti-Bucharest
3 zile în urmă

Description

  • Mondelēz International, Inc. empowers people to snack right in over 160 countries around the world. We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits;
  • Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 90,000+ colleagues around the world are key to the success of our business.

    Great people and great brands . That’s who we are. Join us on our mission to continue leading the future of snacking around the world by offering the right snack , for the right moment , made the right way .

    In Marketing , you’ll be the ones who first capture our consumers’ imaginations, giving them a tantalizing taste of our brands.

    You’ll work to help our brands stay relevant to consumers by developing and activating brand plans that capture their imagination, passion and loyalty.

  • The purpose of this role is to deliver Brand Business objectives by fully supporting the development of the action plans for SCE markets (Romania, EAM, Bulgaria) for Pralines, Countlines, Seasonals;
  • ensure performance through excellence in execution and implementation.

    Key Responsibilities :

    Integration of Brand Equity

  • Gathering and assessing local markets and consumer information relevant to their brand and supports recommendations regarding their incorporation in Brand Equity Strategy
  • Ensuring all brand program aspects are consistent with approved Brand Foundations and implements programs when required.
  • Active participation and leading role at IMC process specific to their brand / product segment / projects
  • Strategic Planning Process / Annual Plan / Monthly / Quarterly Updates

  • Liaising cross functionally to conduct and collect all relevant market and consumer data for their brand to feed into the development of a local brand plan
  • Working with BM for the preparation of local strategies and plans development
  • Portfolio and margin management

    Supporting manager in :

  • brand / segment portfolio segment management
  • margin management and tracking of existing business and innovation pipeline
  • sourcing strategy implementation
  • Protocols

  • Any changes related to the strategic documentation must be compliant to the related protocol and follow the correct approval process.
  • Supporting manager in preparation of protocol documentation and submits
  • Leads development and execution of brand programs in all mix elements :

  • Product and Packaging Quality Initiatives
  • Pricing Strategy Implementation
  • Integrated Marketing Communication
  • Media Planning
  • Consumer Promotions
  • Trade Spend Management
  • Business Key Performance Indicators
  • I2M (Idea to Market)
  • Sales and Operations Planning (S&OP)
  • Personal Leadership and Development
  • Required :

  • Min. University degree, preferably in BA or Marketing
  • Min 2.5 years marketing experience with a high skill level in all aspects of FMCG marketing mix
  • Experience in marketing with a mix of ATL & promotions experience
  • Advanced level of English and local language
  • Marketing competencies - Consumer (insights) understanding, positioning and branding, New Product Development, brand activation and campaign management skills, orientation to data-
  • driven decision making, digital and social marketing aptitude, creativity

    Preferred :

  • MLA training courses
  • If you’re ready to take one big step forward in your career and be part of our future success, feel free to apply!

    Have in mind that while all applications will be carefully reviewed not all candidates may be interviewed.

    Aplică
    Adaugați la favorite
    Eliminați de la favorite
    Aplică
    Email-ul meu
    Făcând clic pe "Continuă", acord nevoo consimțământ de a procesa datele mele și de a-mi trimite alerte prin e-mail, așa cum este detaliat în policyApplicația de confidențialitate a lui neuvoo. Pot să-mi retrag consimțământul sau să mă dezabonez în orice moment.
    Continuă
    Formular