Media Buyer Specialist
Bucharest, RO
‎în urmă cu 18 ore

Your role as a Media Buyer specialist

vidaXL is looking for a Media Buyer to negotiate and buy advertising inventory for vidaXL webshops on cross country level.

You'll play a key role in ensuring that advertising and promotional campaigns reach the highest number of people in your target audience at the lowest possible cost.

As media buyer specialist, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with vidaXL marketing department and media professionals.

Your responsibilities

  • Help identify target audiences and plan media campaigns, deciding how best to communicate to that audience.
  • Monitor buying strategies, compare and negotiate rates, ad space and airtime. Prepare schedules and adjust when needed
  • Optimize plans and budgets according to the best media mix
  • Experiment with new platforms and channels
  • Ensure ads are creative and displayed appropriately and book individual advertising spots, e.g. pages, posters, internet banners and broadcast adverts
  • Monitor costs and return on investment (ROI), analyse the effectiveness of the campaign, and use this data to inform future campaigns.
  • Keep up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
  • Work with the media planning team to ensure that campaigns are workable and keep the client updated on the approved media plan
  • Must haves

  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Familiarity with media-buying, planning and research
  • Interest in following advertising and media trends
  • Excellent communication and negotiation skills
  • Organizational and multitasking abilities
  • Attention to detail and critical thinking skills
  • BSc / BA in Marketing, Advertising, or related field
  • vidaXL as employer

    vidaXL is a dynamic and international company that stimulates curiosity, passion, and personal development. vidaXL applauds thinking big and taking on new challenges.

    Come by to meet our colleagues and to see the teams of professionals in action. All our colleagues have different backgrounds, but they have at least a few things in common ambition, job satisfaction and the optimal use of skills.

    Want to join us

    We are looking forward to receiving your online application. Please don’t hesitate to contact our recruiter Andrei Ceranu / a.

    ceranu / +40 760 257 539 for more information.

    vidaXL Center SRL RAMS Business Center Dudesti-Pantelimon 42 Sector 3 Bucharest Romania

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