Digital Demand Generation Senior Associate
Finastra
Bucharest
5 zile în urmă

The Digital Demand Generation Senior Associate assists and contributes to the development, project management, and successful implementation of digital marketing programs for audiences, including awareness, demand generation, pipeline building and acceleration.

This role collaborates and partners with key stakeholders across Finastra's wider Marketing organization.

Position Details

  • Work with relevant internal regional / global teams and 'squads' to capitalize on the demand gen marketing mix
  • Manage and execute digital demand gen programs and campaigns aligned with strategic goals
  • Plan, create, manage, execute and optimize multi-channel campaigns for digital demand gen
  • Manage campaign tagging and analytics / insights requirements
  • Management of campaign landing pages and page builds / updates on Finastra.com
  • Track campaign performance and pipeline impact to optimize programs
  • Seamlessly align with Finastra's marketing automation function
  • Manage 3rd party media and creative agencies
  • Requirements

  • 2+ years experience of digital demand gen driving strong results / ROI, preferably in B2B
  • 3rd party agency management
  • Proficient with Google Analytics and other insights tools such as Hotjar
  • Working knowledge of automation and CRM platforms (Marketo / SFDC)
  • Experience managing multiple internal stakeholders
  • Detail-oriented and organized, with the ability to prioritize a variety of tasks and meet deadlines
  • Strong written and verbal communications skills
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