Seeds Sales Effectiveness Manager Black Sea
Syngenta
Bucharest, Bucharest, ROU
4 zile în urmă

ROLE PURPOSE :

  • Support Seeds Business Area in strategic / tactical planning and implementation efforts focused on Sales and Marketing Effectiveness.
  • Provide expert knowledge and guidance in the areas of customer experience, CRM and sales while collaborating and coordinating across functions within the country
  • Accountabilities :

  • Propose ways to increase productivity and effectiveness of the sales organization, drive profitable & sustainable market share growth by developing processes, tools and metrics including Go To Market strategies, service oriented initiatives, cost to serve, performance management and coaching / training, territory / account / visit planning.
  • Guide and drive of the development of the annual district (campaign) plans by sales representative / dealers / farmers / products supporting assigned areas
  • Guide / support the development of individual Account Plans for the key distributors and farmer customers supported by segmentation and RADL approach
  • Work closely with Seeds Sales Head, Area Sales Managers and sales team to facilitate / manage data and KPI’s
  • Collaborate withSales Team to identify key development needs (agronomy, product knowledge,selling, sales skills and competencies) to focus on coaching (on the job, SMARTindividual development plans, train the trainer programs) and broader trainingefforts for all members of the sales team

    Support withknowledge testing, assessment, tracking and reporting and prepare and implementdevelopment plans

    Supportstrategic (5YP GTM part) and annual Tactical planning processes with directinformation from field

    Expand and improveprocesses and optimize resources regarding :

    ChannelManagement and distribution model

    Demandgeneration

    Work togetherwith Area Sales Managers to identify coverage gaps and develop plans for saleseffectiveness for the country

    Support the SalesHead in setting targets, overall activity plans and performance evaluation ofSales Team

    Leverage anddeploy available initiatives and offers that will drive service strategies atthe field level

    Provideinformation and insights developing Marketing Service strategies and servicetools (eg. AgriClime) and link these to portfolio and product management

    SupportMarketing plan NPI plans

  • Ensure collection, compliance, evaluation of dataand information gathered from multiple source (market, customer, competition),translate high level information into details, abstract up from low- levelinformation to a more general understanding and add insights to data forsolution creation
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