CP Marketing Manager Corn and DFC Romania & Moldova
Syngenta
Bucharest, ROU
2 zile în urmă

Role Purpose

  • To drive Syngenta new business putting together a marketing plan that targets integrated crop markets and creates programs that address grower wants and needs.
  • Develop and implement marketing campaigns for the assigned crops, designed to achieve the growth and revenue goals of the organization.
  • Business Accountabilities

  • Design detailed campaigns for the assigned crop protection products in order to achieve sales business targets and to launch and position new brands / products including high level professional content defined together with CP and Seeds marketing and sales teams.
  • Provide market and grower segmentation & competitive analysis from multiple sources of data (internal and external). Propose Market Research for deeper market understanding.
  • Prepare market & sales forecast using specific tools.
  • Suggest local campaign priorities in order to best implement & deliver our crop protection strategies.
  • Understand the customer / market needs and ensure they are communicated to the sales and technical teams accordingly.
  • Lead cross-functional Campaign Teams (together with Marketing, Technical and Sales) in order to design & execute customer-oriented campaigns.
  • Liaison with marketing services team and external agencies in relation to content generation and execution of the campaigns.
  • Translate offers to customer (channel or grower) needs and detail including delivery plan, pricing and commercial policies.
  • Leads proper planning & execution for successful NPI’s preparation : brand value messaging, value & transactional pricing, competitive and technical positioning;
  • Design and implement ready to- launch brand plans.

  • Ensure campaigns are executed in line with budget and plan set by the campaign team.
  • Create and maintain marketing reports that track and measure the success of marketing initiatives and perform post campaign in-field measurement of campaign effectiveness.
  • Monitor the local marketing insights and support the Syngenta’s / Business area’s Crop protection marketing plan in short and long term.
  • Manages the CP content section of the country web site building and executing a clear content plan. Maintains interaction with growers through social media.
  • Provide product knowledge to sales with technical support and actively participate in seminars, events, field tours etc.
  • Responsible for knowledge management plan and conduct product and marketing trainings.
  • Perform other activities related to the role and function.
  • Qualifications

    Knowledge Experience and Capabilities

  • 3 years experience in a cross cultural / multinational environment.
  • Experience in working with internal and external agencies and stakeholders.
  • Previous experience in the agribusiness industry is strong advantage.
  • High level of computer literacy.
  • Advanced English (written and spoken).
  • Communication with impact and presentation skills.
  • Leads change and holds ambiguity.
  • Builds a culture of innovation.
  • Manages for performance.
  • Develops people, organization and self.
  • Collaborates across boundaries.
  • Applies effective grower, channel and influencer segmentation.
  • Develops / delivers innovative, customer-driven offers.
  • Designs / implements effective CRM strategies.
  • Develops / executes campaign plans.
  • Develops / implements effective product communications.
  • Able to use market research effectively to understand customer, markets, channels.
  • Understands customer needs.
  • Project management.
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