Marketing Campaign Coordinator
Emerson
Napoca, Cluj, Cluj, Romania
26 zile în urmă

Job Posting Date

Jan 22, 2019, 9 : 11 : 03 AMCoordinate campaigns from their execution. This includes Eloqua campaign creation, execution in relation with the countries, lead scoring, sales enablement and ROI measurement.

Manage marketing automation initiatives at the European level.

Campaign coordination :

  • Work closely with the Marketing Communication managers in charge of defining the promotional strategy and provide content creation and understand their needs when it goes down to digital campaign (social media, newsletters, emailing, PR, )
  • Become Eloqua Master trained and be the go to person’ for all Eloqua requests in Final Control Europe so that we can leverage the tool as effectively as possible in all situations
  • Manage all aspects of the campaign execution, from the assets creation on Eloqua to the execution in the targeted countries to the lead scoring, qualification and CRM assignment, ending up looking at the ROI generated
  • Support Internal Newsletters
  • Marketing automation :

  • Work closely with the Final Control Global Digital Marketing Manager
  • European SharePoint and Contact Us Administration
  • Webpages SEO : as per BUs priorities (products and countries)
  • Customer opt in & CRM : Elaborate & execute strategies specific to V&C to get their former customers opting in, while driving CRM adoption across the European Sales organization
  • Documentation Management Platform : Manage Topcat European deployment roadmap
  • Streamline and manage Translation and Demo Management Processes
  • B.S. Degree preferable in marketing
  • 3-5 years of work experience in Marketing, preferably digital marketing, marketing automation and data analysis
  • Proficient in English (spoken and written)
  • Proficient in Excel and PowerPoint
  • Knowledge on the following systems and SW (or strong ability to learn and self-learn) : Eloqua, SharePoint, Adobe Suite, HTML
  • The position requires some travel mainly within Europe. Approx. 15%
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