Head of Brand Retail
PHILIP MORRIS INTERNATIONAL MANAGEMENT SA
Bucharest, Romania
1 zi în urmă

The Head of Direct Retail will be responsible for developing our Direct Retail channel strategy built upon strategic insights and leading the successful implementation and execution of all direct retail activities in our countries of operations.

The role will be managing direct retail team, through which will implement and drive our strategy to achieve our plans and objectives in the channel. Responsibilities :

  • Lead the development of annual Direct Retail channel plan aligned to our company’s multi-channel strategy and objectives;
  • Translate & prioritize brand, product & commercially led initiatives into Direct Retail channel priorities, solutions and execution;
  • Prioritize appropriately budget and resources to ensure successful direct retail plans execution;- Effectively cascade and implement initiatives that are properly aligned with the business and multi-
  • channel strategy;- Drive consumer experience, traffic and overall operations of the Direct Retail Channel to achieve unparalleled channel performance; Requirements :

  • College / University :
  • Degree in Business / Commerce, Marketing;- Proven track record and experience in managing and optimizing direct retail operations (preferably Premium to Luxury segment);
  • Adept at analysing data in order to translate intel in to actionable insights and solid, focused strategic direction;- Demonstrated experience leading organizational change;
  • Established ability to work effectively at both the strategic and tactical execution levels;- Solid inter-personal and communication skills to influence and federate multiples parties at all organization levels;
  • Opportunities & Challenges :

  • Champion consumer centricity at every stage to ensure the level of service matches standards and requirements;- Need to be able to deal with high level of ambiguity and should be comfortable with managing change and uncertainty;
  • Enjoys working in a cross cultural and cross functional environment with highly matrixed resources;- Agility in problem solving within a fast paced learning curve;
  • Ability to develop effective and immediate solutions for issue resolution;
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