Account manager
6 zile în urmă


Welcome innovators, initiative takers and instigators!?

We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We have a client roster that’s the envy of our peers. Adidas, Danone, Dr Oetker, IKEA, HBO, Mars, P&G to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales.

We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.?

Do you want to work with smart, creative, enthusiastic people? So do we!

The Role Objective :

The Account Manager is primarily responsible for consistent excellent plan recommendations for the brands in his / her categories and leads all the extended team needed for excellent service delivery on the account : operations staff to deliver high quality, fully integrated plan executions & operational excellence.

The Account Manager has a deep understanding of the category & brand challenges, turns business objectives into communications objectives and defines clear KPI’s for each brief.

He / she owns the client relationship on the respective account.

Responsibilities :

  • Act as the key client contact and builds close relationships with the client to become the face of the Agency to them and their teams
  • In partnership with Agency’s strategists, leads the development of the brand’s communication strategy, working with the other teams within the region and with clients’ other agencies
  • Leads the development of consistent excellent plan recommendations for brands, as well as Digital planners & related Operations staff to deliver outstanding plan execution & operational excellence
  • Ensures strong communication internally and with all other agency partners so information is efficiently and effectively shared
  • Forges solid working relationship with the internal team of the Agency, orchestrating the development of multi-channel plans and responses to client briefs with the Consumer Research, Digital, Strategy, Trading and MBA.
  • Helps drive innovation that is founded in clear audience insight and business need.
  • Develops strategic planning recommendations for clients in conjunction with strategy & planning team
  • Briefs internal teams in a clear and an inspiring way
  • Help grow client business by selling in and developing new growth opportunities
  • Inspires, facilitates, coaches & trains direct reports on channel & brand knowledge & planning skills
  • Contributes to client profitability based on operational efficiency as well as recognizing & developing opportunities to grow out of scope services and related revenues
  • Turns business objectives into comms objectives and defines clear KPIs for each brief
  • Provides regular feedback (both positive and constructive) to the team on a regular basis
  • Sets clear KPIs’ that focus on the individual’s key behaviours and areas for improvement
  • Flags up any serious performance issues immediately and seek help to manage them accordingly
  • Ensures that the team are working in a collaborative way
  • Control of quality of output from the team
  • Considers appropriate timings of media activities, based upon usage patterns and seasonal factors
  • Evaluates effectiveness of campaign
  • Monitors and updates clients on the effectiveness of campaigns
  • Ensures best score on client’s evaluation of services
  • Key Performance Indicators :

  • Product : outstanding plan execution & operational excellence
  • Client : satisfaction, retention and growth, contributing to a high TRR score
  • People : staff loyalty & development
  • Commercial : client profitability
  • Personal development : positive Performance feedback from manager, peers and clients.
  • Education, skills and behaviours :

  • Romanian speaker
  • 3+ years of experience on a similar role
  • Ideally Degree in business, numerical or analytical e.g. economics, mathematics, statistics or engineering
  • Numerate and analytical
  • Excellent written & verbal English language skills / grammar
  • PC literate (Excel, PowerPoint, Word)
  • Very good communication skills
  • Very good leadership skills
  • Demonstrable strong strategic planning skills and experience
  • Evidence of being able to influence and manage senior client stakeholders (media managers, marketing directors and country heads)
  • Strong analytical skills to identify consumer journey planning
  • Strong target orientation e.g. very results driven, ability to work effectively to targets
  • Strong customer relationship management experience and proven ability in developing senior customer stakeholder relationships
  • Evidence of strong collaboration skills used to develop team and client knowledge in order to grow shared understanding and knowledge to facilitate a step-change in strategic planning
  • The ability to delegate, up and downwards, to coordinate between groups and departments and to be able to sell strategies, initiatives and ideas convincingly
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