Senior Product Marketing Manager
SolarWinds
Bucharest, Romania
6 zile în urmă

Overview

The SolarWinds MSP business unit is in the process of spinning off to become its own standalone company. Our new company name is N-able and we are seeking a Sr Product Marketing Manager to come join us on this exciting journey!

Our vision is to enable the digital evolution of small and medium size businesses. We believe that by putting our People, Partners and Products first that we will be able to continue the growth of our business.

This role encompasses more than just messaging and positioning you would be responsible for accelerating growth in our product portfolio.

You will need to become THE product expert and go-to person for the Sales and Marketing organizations, with a deep understanding of not only the product you own , but every product that competes with it in the market.

As a product expert, you will be expected to articulate not only the strategy that does and will drive your business, but also be fluent in the numbers that drive your day-to-day decision making.

You’ll work alongside product management, marketing, and sales, and interact extensively with finance, operations, and support.

You’ll need to be able to lead cross-functional teams with a clear vision that cuts through ambiguity and gets things done.

If you love a job where YOU are at the center of your product’s company eco-system and no two days are alike, this is for you.

Responsibilities

  • Go-to-Market Strategy Responsible for revenue attainment and growth for individual products. You’ll be responsible for the go-to-market strategy and on-going marketing that impact product performance, starting with a close relationship with sales and demand generation teams.
  • Customer and Competitive Intelligence Map customer needs and analyze competitor and alternative offerings in the market, assessing their strengths and weaknesses, and developing a strategy for winning against the competition.
  • Identify and validate urgent, pervasive problems in the market by interviewing customers, recent evaluators and potential buyers.

  • Product Positioning and Messaging Describe the product in terms of its ability to solve partner problems, address key use cases, and create crisp and compelling messages that drive market acceptance and growth.
  • Thought Leadership Generate insightful & compelling content (webinars, blogs, e-books, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press and other third parties.
  • Sales Training Design and deliver training programs to help salespeople focus on how to sell your product, not how to use it.
  • Event and Sales Support Provide product and market expertise for tradeshows, webinars and seminars. Provide ongoing support for the sales channel.
  • Qualifications

  • 7+ years of experience in IT technology marketing, sales, product management, or similar
  • Experience marketing or selling to Managed Service Providers is a plus
  • Experience marketing SaaS products also a plus
  • Advanced degree helpful
  • Essential attributes needed :

  • Technical acumen : Solid understanding of IT software, current security issues and solutions, and the role that managed service providers play in the IT space.
  • Executive mentality : Demonstrated ability to articulate how your product fits in with the big picture and to make the decisions necessary to create more value for the business.
  • Business acumen : Demonstrated experience driving double-digit growth in a consumption and / or subscription business model
  • Execution with a sense of urgency : Demonstrated experience influencing cross-functionally to deliver results that really move the needle
  • Problem Solving : Demonstrated experience making sense out of complexity and ambiguity and addressing challenges appropriately
  • Superior communication skills : Must inspire confidence at all levels and be able to communicate the right information at the right time to the right people.
  • Demonstrated experience presenting regularly to C-level executives. Ability to submit writing samples upon request.

    About N-able

    N-able is the leading global provider of complete IT management and Automation solutions for Managed Service Providers (MSPs).

    Our award-winning product suite includes the industry’s #1 RMM Service Automation Platform and has a proven track record of helping MSPs standardize and automate the setup and delivery of IT services to achieve true scalability.

    We are passionate that the MSPs who use our products everyday should be excited about them. That's why we put our users first in everything we do and strive to deliver powerful functionality while making their jobs easier.

    Check out more information about our spin-off plans here : https : / / www.youtube.com / watch?v Pdur7Zre7S0

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