Campaign manager (programmatic)
GroupM
Bucharest, EMEA
4 zile în urmă

Responsibilities :

  • Setup campaigns in Search / Social / Programmatic environments following media plan requirements
  • Optimization of campaigns across channels and across delivery systems and inventories to ensure they meet the performance expectations committed to clients
  • Act as internal gate-keeper to what campaigns are permitted to run (especially for programmatic campaigns, but also biddable campaigns in the context of GDPR)
  • Monitoring of campaign progress as agreed with planners
  • Formulating requirements for tracking (including generation of scripts and verification of script implementation on client websites)
  • Reporting on campaign performance and KPIs
  • Financial reporting using agency CSS
  • Education, skills and behaviours

  • 2+ year of experience on a similar role
  • Ideally educated in a business, numerical or analytical degree (e.g. informatics, economics, mathematics, statistics or engineering)
  • Numerate and analytical
  • Details oriented
  • Excellent written & verbal English language skills / grammar
  • Demonstrable strong planning & implementation skills
  • Strong knowledge of competitive insights tools (preferred but not required)
  • Ability to identify & deal with potential areas of conflict
  • Ability to stay calm under pressure
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