As SDL furthers its market expansion as a leader in content technology and language services, we are seeking additional inside sales team members that possess the drive, passion and potential, to achieve and exceed in delivering the value of our technology and language services solutions.
As a Lead Development Representative you will have the opportunity to join a dynamic, high energy team that strongly collaborates with our field sales team to both win and grow, while also achieving your personal goals and career advancement.
The primary role functions of the Lead Development Representative include :
Identify and develop new opportunities for the field sales team to pursue.
Developing qualified sales opportunities that result from converted marketing generated leads.
Qualify prospects against established criteria prior to passing them to sales as a qualified lead that leads to a sales accepted lead (SAL)
Generate new leads for the sales organization to pursue.
Receive pre-determined groups of prospects back from field sales for further nurturing using both telephone and email.
Process inbound leads, both telephone and email.
High-volume cold calling to establish new, high-quality prospective clients and contacts.
Utilize modern selling and marketing techniques and tools to communicate effectively with key business decision makers.
This includes : leveraging digital communications (phone, email, and chat) to build relationships with potential prospects to develop and create sales accepted leads.
Update and meticulously maintain CRM database.
Success will be measured based on the following criteria : Qualified leads passed and accepted Number of appointments set / percentage of appointments deemed worthwhile by sales resources Opportunity value generated from lead(s) passed Revenue value achieved from lead(s) passed Activity levels (including but not limited to dials, talk time, connects, emails sent)
One to five years of teleprospecting / telequalifying
Demonstrated track record of success as inside sales representative
Bachelor’s Degree required (a combination of education and experience will be considered.)
Business-to-business (B2B) sales experience with a technology company is preferred.
Familiarity with marketing automation and SalesForce CRM
Effective verbal and written communications skills in English.
Ability to adapt to changes in roles and responsibilities and work independently with limited direction in a fast-paced environment.
Strong verbal, written communication and presentation abilities.
Active listening to assess prospect needs and opportunities.
Able to perform prospect and account research to prepare for calls.
Discipline to maintain high call volumes (minimum of 40 outbound calls per day).
Ability to articulate relevant value messaging across various buying roles.