Brand Management Expert III
ING
Bucharest, Romania
2 zile în urmă

In this role you will be part of our Marketing communications & Branding team and work within our Lending Tribe.

This job role will report directly to the Brand and Marketing Lead.

Your day to day job :

You will be the dedicated senior marketing specialists in the Lending team but will also have the opportunity to work with the Customer Engagement (Daily banking) team.

Your role is to continue to build the brand further in the market by creating campaigns that feature the products and services ING offers to her Retail clients.

You will work in close relations with the product leads and the strategy leads of the customer engagement team. Together you will work on a marketing and communication approach that will help us grow in clients and become the most desirable bank in Romania.

You will be the linking pin between the customer engagement team, the Marketing & Communication team and the agencies (creative and media).

Your responsibilities :

  • Marketing & communication strategy for achieving the business line objectives
  • Plan and deliver marketing campaigns, for both our customer base as external product & brand campaigns, from start to finish including the monitoring and evaluation
  • Identify new opportunities for marketing and communication and be able to create the support to implement
  • Partner with our creative agencies to create and deliver marketing campaigns (both on- and off-line)
  • Communication support for new products & features developed by the product teams and for any change related to the assigned products that need to be transmitted to our clients.
  • Working together with the marketing team, research team and media team to constantly learn and improve
  • Manage your budget
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