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Proactively contribute to shaping the vision of IoT Services for business customers
Lead the development and execution of the product strategy on IoT Services (Internet of Thing, Machine to Machne, NarrowBand IoT, others) for business customers.
Drive the strategty to increase market penetration,revenues and service penetration.
Monitor and control product profitability, customer satisfaction and performance vs. targets
Key Responsabilities :
Assume responsibility for market share, service penetration, P&L and customer satisfaction for IoT Services
Develop and maintain deep understanding of customers needs
Define the requirements for insights and marketing research for IoT Services
Monitor competition for IoT Services with the support of segment / channel teams. Lead competitive analysis for IoT Services.
Assess market potential, define product strategy and develop the marketing plan for IoT Services across segments. Define market-share, acquisition, churn and penetration objectives where applicable, across segments.
Ensure accurate input to the recurrent company budget and forecast.
Ensure cross-functional cooperation and communication with all operational groups involved in the execution of the product strategy.
Assess and secure resources required for the product plan and develop clear and efficient interfaces with other operational units.
Define and implement the pricing strategy and tactics for the product with the pricing and segment teams. Lead pricing implementation (PLC) for the product with the support of internal teams.
Ensure customer experience objective are met for IoT Services across segments ; provides recommendation for customer support operating model for IoT Services
Define the go to market plans with segments and channels teams. Develops briefs for selling tools (sales speech, presentation material, tools, etc.
training and communication for IoT Services together with Segments.
Develop tactical plans and programs with the segments and Customer Value Management teams to fulfill acquisition, retention and revenue targets.
Contribute to development of regional strategy.
Provide recommendation for commissioning / incentive schemes and budget for IoT Services.
Contributes to definition of quartely / monthly acquisition and churn targets across channels for IoT Services
Constantly track and analyze KPIs and performance for IoT Services and initiate corrective actions as needed.
Performance Driver :
Actionable Insights : Insights from new research and data.
Admired Brand : Bring the brand to life across specific segments and touch-points
Innovative Proposition : Developing new products and services propositions
Integrated Communication : Building integrated communication
In Market Execution : Delivering differentiated customer experience
Operational Excellence : Organizational Performance 12 months ahead
Business know-how : Planning decisions
Change Management : Support others through change; strong cross-functional collaboration
Project and Program Management : Manages complex projects or project work streams and builds.
Professional Expertise :
Product development / management experience with a TelCo
Relevant IoT Services experience
Technical background in IoT services like : Internet of Things, Machine to Machine, NarrowBand IoT and connectivity services (2G, 3G, 4G, 5G).
Field related experience : 5-8 y
Job related experience : 3-5 y
Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded.
We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business.
We actively encourage everyone to consider becoming a part of our journey.