Head of Marketing
PepsiCo, Inc.
Bucharest, Bucuresti
‎în urmă cu 14 ore

Job Description

  • BUSINESS PERFORMANCE : Delivers agreed volume, revenue, profit and SOM for main brands and key sublines. Manages brand / sublines P&L.
  • STRATEGIC PLANNING : Leads annual (AOP) strategies and plans. Provides inputs to the long-term plans.
  • INNOVATION : Co-leads the development of innovation pipeline to fuel the growth and ensure balance between different sublines
  • COMMUNICATION : Executes category advertising / communication plans, develops local advertising initiatives, ensures effective and efficient investment of A&M budget, controls A&M budget.
  • EXECUTION : ensures perfect timing and quality of marketing projects execution; influences related trade marketing and sales agenda
  • PEOPLE MANAGEMENT : Manages and develops the marketing team, creates a healthy work environment where talent is given the appropriate opportunity to grow, gain experience and have the opportunity for advancement.
  • Leads People Planning Process for PL beverages marketing team.

  • RELATIONSHIP MANAGEMENT : Builds relationships with creative and media agencies to ensure consistent quality and cost efficiency.
  • Builds cross-functional relations within PepsiCo Poland and Category teams. Represents Mrkg Beverages Poland within Pepsico system in Europe.

  • PROXY : Represents the company as a proxy within the defined scope of Marketing activities for beverages category.
  • Qualifications / Requirements

  • University degree in Marketing / Management is an advantage;
  • 10 years + hands on experience in marketing roles with responsibilities for brand strategy, communication and innovation development in FMCG global organizations;
  • in local and regional roles

  • 5 years + hands on people management experience; proven track record on talent development is crucial
  • strong commercial acumen and demonstrated ability to turn brand strategies into winning operational plans
  • digital savvy
  • ability to work in the matrix and manage multiple stakeholders including remotely
  • Excellent leadership and flexibility to adapt to a changing business environment
  • Excellent strategic thinker, able to appropriately balance long term and short term objectives
  • Clear, effective and persuasive communication skills.
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