The client is seeking a Research Specialist to produce breakthrough creatives and content that helps to inform its audiences.
In order to do this, you will conduct market research and analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.
A technically skilled researcher that understands the perspective of its customers and helps translate audience insights into marketing strategy and execution.
Design and execute full-cycle quantitative and qualitative market research studies to help broaden our understanding of key customers and their complex needs, attitudes, and behaviors.
Collect data on consumers, competitors, and market place and consolidate information into actionable items, reports, and presentations.
Understand business objectives and design surveys to discover prospective customersâ€™ preferences.
Compile and analyze statistical data using modern and traditional methods to collect it.
Perform a valid and reliable market research SWOT analysis.
Interpret data, formulate reports, and make recommendations.
Use online market research and catalog findings to databases.
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
Remain fully informed on market trends, other parties' researches, and implement best practices.
Strong experience creating and executing impactful and well-defined quantitative and qualitative research projects from beginning to end, including identifying relevant research questions, constructing the appropriate research design / methodology, analyzing the data, and reporting the results.
Experience with using secondary data sources, publicly available reports, and syndicated databases to generate strategic insights.
Experience with research and data analysis tools.
Familiarity with the legal and compliance considerations for data management within a corporate (i.e., non-academic) setting.
Precise attention to detail; proactive, can-do attitude.
Self-motivated and self-managing, with strong organizational skills.
Able to thrive in a fully remote setting.
Experience with developing research on human resources, and / or marketing and advertising are preferred.
Experience with developing research for SEO and outreach is preferred.
Storytelling experience. Experience drafting inputs (i.e. frames, positioning, messaging) and outputs (memos, creative briefs, decks).
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