Your professional goal is to deliver impactful email marketing campaigns that exceed industry benchmark standards. You understand the nuances of effective layout, copy and imagery and how they fuse together to elicit a response from the recipient in a digital world.
You also are technically competent in using the necessary tools to execute and analyse email marketing campaigns. If this is you, we want you to join our online team to design and execute engaging digital content for our Partners.
In collaboration with Partner Comms team and the Data BI team you will select the right and most frequent data set for targeted communication based on reseller interest level or behavior.
Also, you will be using dynamic content for headers, footers or personalization of sales / marketing contact information in the emails and for target-group-based content within our channel newsletter (VPP resellers and other POS-based information).
Manage the full EMEA Channel Email schedule to our various different target groups in Channel (VPP, Distribution partners, reseller prospects) incl.
the approval flow and time schedule with the regions (local field marketing);
Manage all channel-related communication : Monthly newsletter, campaigns, product updates or promotions, product launches, on-boarding journey for new VPP partners, level upgrade information;
Will create automated on-boarding journey for VPP partners or Silver upgrades;
Design, organize, manage and implement engaging online emails for Channel in EMEA, using HTML / CSS;
Analyzing data and results and suggesting improvements for the marcom schedule or content (date / time / AB-testing / new functions / layout / target groups etc.);
Will work closely to Cluj digital marketing team and Data Business Intelligence Team, and if necessary with other stakeholders, like Field Marketing, Translations Specialist or agencies;
Track, report and improve all email communications;
Undertake any other duties given by remote manager, local manager, digital infrastructure team leader or stakeholders according to job responsibilities or in compliance with the law.