Information & Digital Technology Analyst
British American Tobacco
Bucharest, RO
‎în urmă cu 10 ore


Digital Technology Analysis & Implementation

  • Establish the contribution Digital Technology can make to business objectives using a range of techniques such as eliciting & documenting requirements, conducting feasibility studies, producing business models& business cases, usability requirements analysis and evaluation
  • Lead analysis & Subject Matter Expertise of platforms / projects / enhancements for Marketing Traditional Channels as well as Digital Channels encompassing eCommerce, CRM, Campaign Management, Social, SEO, data analytics.
  • Use requirements to drive the design or review of test cases, process change request and manage project’s scope, acceptance, installation and deployment
  • Collaborate with Global Information & Digital Technology and local Business teams to implement & get the best out of the global platforms
  • Collaborate with Marketing to ensure successful online presence. Data analytics & insights, experience with digital marketing key performance metrics (e.
  • g. acquisition, conversion, etc.)

  • Collaborate with BAT Legal teams to ensure digital initiatives meet required local legislations
  • Stakeholder Engagement & Supplier Management

  • Accountable for end to end delivery of the digital portfolio, guaranteeing accomplishment of goals, schedule, cost, resources, quality and alignment with Global IDT Structures.
  • Identify, select and work with technology suppliers with the necessary capabilities to deliver the digital portfolio, according to BAT’s procurement standards
  • Process Management

  • Regular review of agreed digital KPI’s including ROI, suggesting improvements and seizing opportunities
  • Effectively communicate status of the digital portfolio for top teams (i.e. Marketing and IT).
  • Identify and raise issues impacting the execution of strategic / operational / project plans

  • Business-facing IT experience in a global environment, with a degree in an IT-related discipline or equivalent relevant experience
  • Experience working as a Digital Business Analyst within a FMCG or digital organization, experienced with Digital Technologies.
  • Including but not limited to root to market and direct to consumer technology including : e-commerce, mobile, database acquisition and management, CRM, SEO, social media, analytics, openAPI

  • Ability to interpret the business IT and functional strategies, understand the Group operating model, understand digital technologies, techniques, tools
  • Creative, able to work in a matrix fast paced environment and plan / manage time accordingly
  • Strong facilitation and influencing skills
  • Confidence, experience and knowledge to challenge stakeholders and delivery teams
  • Experience delivering through Traditional & Agile frameworks (e.g. Scrum, Kanban and waterfall).
  • Any professional certification in digital technologies (e.g. APIs, Cloud, etc.) and Agile Project Management (e.g. SCRUM, PMI, etc.) are desirable
  • British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

    We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

    Our portfolio includes our world-famous Global Drive Brands Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

    Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes.

    Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

    Job Segment : Database, Procurement, Business Analyst, Project Manager, CRM, Technology, Operations

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