Marketing Communications Specialist
nVent
Prejmer, RO
acum 19 minute

WHAT YOU WILL EXPERIENCE IN THIS POSITION :

Marketing Automation and digital development :

  • Deploy digital campaigns (generate and manage content throughout CMS, DAM, social media channels, etc.)
  • Manage and implement email marketing campaigns through the Marketo software
  • Deploy Google Ads campaigns, and generate monthly reports gathering Google Analytics data
  • Quarterly report containing communication campaigns and initiatives done by the main competitors
  • Utilize web analytics data to provide recommendations that will drive category distribution and market share
  • Ensure proper content management in CMS and support with translations / proofreading to local languages
  • Set-up and deploy webinars
  • Campaign Management :

  • Collaborate with the marketing organizations, to develop and execute ROI-based lead generation campaigns and product launches
  • Support in the creation of solution-based content, including value propositions and positioning statements, that align with our personas and target audience
  • Lead in the design, development and implementation of lead generation campaigns, tools and methodologies arising from engagement with stakeholders
  • Keeping in direct contact with the department's suppliers
  • Events, including trade shows and seminars :

  • Manage company’s participation to international trade shows and local events
  • Define trade shows plans, following the master trade show guidelines
  • Liaise with Product Management in defining the list of products showcased and the Design teams to create the artwork
  • Keep in close contact with all external suppliers to order necessary services and ensure their timely delivery
  • Create and execute the external communications plan
  • Manage internal communication for the booth staff and nVent guests
  • Manage the trade show budget and provide status updates to MarCom Enclosures Leader
  • Shared responsibilities :

  • Liaise with Marketing for maintenance of the online product data accuracy, generating product-related campaigns, building of Sales Tools and Trade shows organization
  • Maintain strong contact with Regional Sales Directors, Sales Managers and Field Sales for gathering feedback on MarCom's various Sales Process Support initiatives.
  • YOU HAVE :

  • Academic background in : Bachelor’s Degree in Marketing, Business or Communications required
  • Previous experience : 5+ years of experience in managing fully integrated campaigns, with focus on digital marketing, to drive leads in a matrix organization Proven project management skills, highly motivated and self-directed
  • Skills : Experience using Marketo, SalesForce.com CRM, Google Analytics, would be a plus MS Office advanced skills : mandatory Social Media extended knowledge Knowledge in managing campaigns and tracking metrics across digital channels : web, email, video, social, search Content marketing / demand generation experience, with understanding of messaging and engagement across the customer lifecycle
  • Ability to travel up to 10%
  • WE HAVE :

  • A dynamic global reach with diverse operations around the world that that will stretch your abilities, provide plentiful career opportunities, and allow you to make an impact every dayWe are a $2.
  • 2 billion, high-performance electrical company with a dedicated team of 9,400 people and trusted brands such as CADDY, ERICO, HOFFMAN, RAYCHEM, SCHROFF and TRACER.

    Known for innovation, quality and reliability, our products connect and protect, consistently delivering value to industrial, commercial, residential, energy and infrastructure customers.

  • Commitment to strengthen communities where our employees live and workWe encourage and support the philanthropic activities of our employees worldwideThrough our nVent in Action matching program, we provide funds to nonprofit and educational organizations where our employees volunteer or donate money
  • Core values that shape our culture and drive us to deliver the best for our employees and our customers. We’re known for being : Innovative & adaptableDedicated to absolute integrityFocused on the customer firstRespectful and team orientedOptimistic and energizingAccountable for performance
  • Benefits to support the lives of our employees
  • At nVent, we connect and protect our customers with inventive electrical solutions. People are our most valuable asset. Inclusion and diversity means that we celebrate and encourage each other’s authenticity because we understand that uniqueness sparks growth.

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