Brand Specialist
Red Bull
Bucharest, Bucuresti, Romania
6 zile în urmă

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with :

Leads and contributes the "brand part" of projects of marketing peers and on / off-premise and trade marketing.

Together with the Brand Manager, translates the country marketing plan into sales strategy.

Encourages and enables the exchange of ideas between Marketing and Sales departments and challenges traditions to ensure a premium execution instore and in HORECA.

Supports the Brand Manager in creating branding and communication for specific marketing projects in strong collaboration with the respective marketing functions.

Supports the Brand Manager with controlling creative and media agencies to ensure strong working relationships to deliver world-class creative output.

Supports the Brand Manager with managing the media agency to ensure the best possible value-for-money advertising plan.

Supports the Brand Manager with turning data into compelling insights which are actionable and relevant and ensures these insights are addressed through adequate ideas and plans.

Supports the marketing team in developing and implementing the annual business plan.

Ensures proper project and budget tracking and stays within the agreed budget.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role :

  • FMCG brand marketing skills, knowledge, and min 2 years experience.
  • A clear understanding of competitor activity and consumer behavior in a brand and FMCG context.
  • Generates consumer insights and translates them into successful brand initiatives.
  • Effective negotiation and interpersonal skills.
  • Ability to focus and follow through on priorities and deliver quality results.
  • University Degree in marketing, business, or similar field
  • Fluent written and spoken English
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