Head of B2C Product Management & Pricing
Bucharest, RO
4 zile în urmă

Head of B2C Product Management & Pricing

Areas of responsibility

  • Steering role in the definition of product strategy and product roadmap, in terms of assessing and prioritizing the product portfolio to be developed, according to market impact and product profitability
  • Definition and implementation of product management strategy, with a view on market share, revenues generated and EBIT targets
  • Overall responsibility on the management of the product portfolio in terms of market penetration, success and profitability rate, monitoring of the sales targets and evaluation of the key performance indicators set
  • Definition of the product concept, in a cross-organizational team, including sales arguments, vision, objectives, market positioning, key performance indicators
  • Decision making authority on the lifecycle of the product and product lines in the portfolio, as to their market opportunity and performance, ensuring an integrated view on the product portfolio
  • Coordinating and validating the drafting of the preliminary feasibility study, business case and pilot proposals, pilot implementation, as well as go-to-market strategy and roll-out for each product in the portfolio in order to achieve the EBITDA targets;
  • setting up KPIs for each of the products / solutions in the portfolio

  • Ensures development of an agile environment, providing the right tools and methodologies to allow for fast time to market, actively contributing to shortening the process from idea generation to market launch
  • Development of strategic concepts for the pricing and contractual policies both for commodity and value added products / solutions, in line with the desired price positioning for the different sub-segments of the residential market with the aim of revenue generation and delivery of the EBITDA targets
  • Steering of implementation of consistent commercial policies and contractual procedures in order to ensure an efficient management of customer value
  • Defining the cross / up-sell opportunities for each customer segment, by carefully observing customer lifetime value, loyalty economics and behaviour patterns
  • Manages performance of the products in all sales channels, selecting the most appropriate channel mix to ensure delivery of targets and market penetration
  • Steering the development of tools in order to facilitate both knowledge transfer as to products portfolio and sales process;
  • evaluates the sales funnel and proposes measures to overpass bottlenecks and ensure key performance indicators are met

  • Integrates the value propositions of the products in range in order to ensure consistency of portfolio in terms of market and brand positioning
  • Ensuring the interface with all relevant stakeholders (e.g. CI&MI, Customer Solutions, Solutions Delivery) in the organization in order to be able to deliver customized products and services, suited to customers’ needs
  • Your profile

  • University degree in Economics, Business Administration, Engineering, Marketing
  • Significant professional experience in product development / product management / marketing
  • Experience in working with cross-organizational teams
  • Experience in the energy industry or other relevant industries (telecom, FMCG)
  • Expert skills in product and price modelling, performance analysis
  • Product development / management knowledge
  • Driving change and motivating the team
  • Innate curiosity and urge for innovation and novelty
  • Excellent knowledge of English, German is an advantage
  • E.ON is committed to equal opportunities and actively promotes diversity, equality and flexibility.

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