Performance Marketing Specialist
Ploiesti Street, Bucharest , Romania
5 zile în urmă

1. Maximize sales revenue by understanding the assigned regions and accounts.

2. Pursue market leadership via understanding the value chain of online and traditional businesses and secure the market leadership by managing market distribution trends.

3. Develop short, mid, and long term strategies by analyzing internal / external resources to achieve the business objectives.

4. Increase the number of customers by optimizing performance through e-shop development and management.

Role and Responsibilities

1. Performance marketing responsibilities :

Lead the performance activities as single contact person in relation to our agencies Define and set weekly, monthly, quarterly, yearly KPIs

Designs and implement the performance marketing calendar together with the media agency using all available media channels and platforms

Works closely with the category teams, digital analyst and sellout managers to properly track KPIs and use insights in defining the performance tactics and maximise performance opportunities during national full channel campaigns Responsible for implementation of the promotion calendar in performance marketing activities

Coordinates media and creative agencies to deliver the campaigns

Evaluate together with sellout manager and eStore marketing manager the ROI of promotional activities from a performance point of view and propose corrective actions if needed

Daily monitors all performance mk KPIs and designs optimisation tactics, from impression to order

Responsible for CVR and ROAS of performance marketing campaigns Using insights from research and past campaigns, she / he improves constantly the result of the campaigns

Liaise with EHQ teams to implement new channels and tactics related to performance marketing

2. Managing Own Activity

Responsible for the timely execution of his / her tasks, following strict internal processes and procedures and collaborating with key people that influence the activity

Setup of the correct financial flows for performance marketing, according to the internal corporate procedures

Working in conjunction with the category teams to ensure seamless collaboration and integrated online activation

Provides regular reporting and insights on the performance of campaigns at project / product / channel level

Skills and Qualifications

a) Studies : University graduate

b) Background : 3 years+ relevant experience in performance marketing

  • c) Technical knowledge : very good knowledge of the diferent channels, tools and functions (PPC, display, social media, affiliate, re-targeting, programatics, comparison website;
  • bidding strategies, audience segmentation, the way the various platforms work);Google Analytics / Adobe Omniture, Google Ads platform

  • d) Abilities : very organised and highly analytical, time and project management skills, ability to keep track of multiple projects s;
  • also needs self-motivation and solve confidence, ability to negotiate & discuss with business teams

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