Brand Manager for Local OTC brands
Job purpose :
As Brand Manager for Local OTC brands for GSK Consumer Healthcare , you will design the strategy and innovation pipeline for a local brand, activate & execute the strategy with excellence, ensuring the growth of the brand through effective resource allocation and the management of the budget.
A key part of the role will be close cooperation with Head of Marketing in order to ensure flawless design and execution of the strategy & plans with the goal of growing the brand.
You will report to Head of Marketing Romania & Balkans .
Key target areas include :
Category / Brand ownership at country level
Develop and execute the local Brand Plan
Develop 3 years outlook and 1-year plans to deliver brand and equity growth plans appropriate to the brand's position on the prioritization matrix.
Develop and implement the marketing activity plan based on the annual plan.
Implement and follow-up communications campaigns drive the plan optimization based on data analysis and tracking of brand KPIs.
Lead launch and activation plan for New Product
ATL and Media :
Implement consumer activation campaigns - continuously follow-up and evaluate results.
Lead adaptation projects when applicable & single country only (TVCs, sponsor spots, radio, internet, outdoor).
Responsible for implementation of country media plan.
Responsibility for managing content and updates of local brand websites.
Responsible for budget management for assigned brands.
Input to sales forecasting and monthly reporting (SOM, monthly executive summary).
Contribution to budget and target processes.
Successful candidate :
Min. 3 up to 5 years of marketing experience with proven track record of achievements gained in leading FMCG companies or consumer health care company.
University degree (BA and / or MSc and / or MBA) in Economics, Finance, Business, Marketing, Science or similar.
Experience of planning and execution of data driven digital marketing campaigns, notably programmatic display and video, search engine advertising and social media marketing in co-operation with media agency.
Relevant project management skills and experience in New Product Development or New Product Launches area.
Strong analytical skills expressed by ability to interpret data and use them as a base for business solutions and recommendations;
basics in Finance (P&L understanding).
Demonstrated leadership abilities, and the ability to work and engage within a cross-functional team.
High resilience and pro-active approach in managing challenging situations.
Fluent in English and Romania.