Digital Manager
Orbico Beauty
Bucuresti
5 zile în urmă
source : EJOBS GROUP

Key requirements :

  • 2-5 years working experience on managerial position in digital marketing and media environment and in e-Commerce for a standalone B2C or B2B e-commerce;
  • Successful track record of implementing and developing digital marketing and media activities for consumer brands;
  • Excellent demonstrable knowledge of all relevant marketing areas (ex. SEM, SEO, display and performance marketing, social media campaigns, marketing automation);
  • Solid working knowledge of all relevant marketing tools (ex. analytics & data studios, ad serving, campaign managers);
  • Experience with key ecommerce selling and marketing tools & tactics (ex. e-merchandising, promotions, search, recommendations, product pages performance, A / B testing)
  • Knowledge of customer lifecycle management (ex. leads acquisitions and nurturing, conversion to sales, segmentation and personalisation of communication through marketing automation)
  • Knowledge of beauty market; interested in beauty trends;
  • Excellent command of English;
  • Very good communication and collaboration skills;
  • Job purpose :

  • Improve and optimize digital marketing strategy and execution across Orbico Beauty Romania digital initiatives (including online awareness and performance campaigns, social media campaigns, influencer activities);
  • Design, plan and initiate Orbico Beauty brand B2B marketing activities;
  • Create and execute the online selling strategy for e-retailers, but also B2C and B2B platforms;
  • Responsible for the digital marketing campaigns and ecommerce financial performance and P&L;
  • Build and develop digital marketing capabilities in Orbico Beauty Romania;
  • Key job duties :

  • Conduct thorough analysis of current digital marketing and media activities in Orbico Beauty, across all its digital initiatives (ex.
  • branding and performance campaigns for beauty brands, digital marketing supporting ecommerce businesses) and propose improvements / optimizations.

  • Work with project and brand leaders on creating optimal digital marketing and media strategies and tactics for current and new initiatives (including brand awareness campaigns, social media marketing, e-commerce / e-tail driving performance campaigns).
  • Provide digital marketing and media knowledge and expertise; support teams in execution.

  • Lead digital marketing and media activities in Orbico Beauty (together with project / brand leaders)
  • Create a set of required digital marketing and online media KPIs, connecting marketing & media activities to business results.
  • Ensure implementation and track progress.

  • Review the cooperation with vendors / agencies and propose optimizations. Lead cooperation with media and marketing vendors (help write RFP, review proposals, ensure optimal contracts, review media plans, challenge the agencies, propose improvements).
  • Frequently evaluate vendor’s performance.

  • Create and execute B2C and B2B digital marketing strategy aimed at promoting Orbico Beauty brand in Romania.
  • Train Orbico Beauty Romania employees in digital marketing. Provide ad hoc support and consulting.
  • Track digital marketing & media trends and work with teams on implementation of new tactics and tools aimed at improving business results and ensuring better partnerships with producers and retailers.
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