We are looking for a qualified Head of Digital Marketing to take the lead in developing successful, long-term digital marketing strategies for our company.
As a head of digital marketing B2B, you should have in-depth marketing experience and a passion for digital technologies.
You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence in the enterprise space.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
PRINCIPAL DUTIES AND RESPONSIBILITIES :
Build, plan and implement the overall digital marketing strategy
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
Measure ROI and KPIs and prepare budgets
Develop specific campaigns to create and maintain high levels of customer interaction
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segment
Manage and oversee different digital marketing channels
Monitor the ROI for each marketing initiative in order to maximize the output of the marketing budget spending's
Prepare and manage digital marketing budget
Measure and manage online content
Build and inbound marketing plan
Organize and lead digital marketing team
Research competition, investigate benchmarks and provide suggestions for improvement
Manage internal cross functional projects and coordinates internal resources and teams to guarantee that all marketing initiatives are implemented according with the project plan
Design, implementation and results monitoring for B2B customer promotions
Campaigns optimisation according with key performance indicators evolution
Develop lead generation programs
Develop and implement account based marketing programs
SPECIFIC TYPES OF KNOWLEDGE, SKILL & EXPERIENCE REQUIRED :
5 years of experience as Head of Digital Marketing or Digital Marketing Director
5 years of experience in developing and implementing digital marketing strategies
People management skills
In depth knowledge of different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
5 years of hands-on experience with SEO, Google Analytics and CRM software
Self-starter who can think strategically and independently and also collaborate with others and work well in a team
Sense of ownership and pride in your performance and its impact on company's success
Critical thinker and problem-solving skills
Great interpersonal and communication skills
Multi-task and manage immediate, short-term and long-term projects simultaneously
If you take up our offer, you will :
Be a member of a young, multicultural,enthusiastic and highly knowledgeable team
Enjoy a competitive salary, as well as healthcare insurance
Work for a Romanian Company with worldwide presence and brand awareness;
Build an international marketing career
Benefit from career development programs, including trainings and certifications specific to the industry
Bitdefender is a leading global provider of security solutions that satisfy the protection requirements of today's computing environment.
The company offers one of the industry's fastest and most effective lines of security software, setting new standards for threat prevention, timely detection and mitigation.
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