Head of Digital Marketing
Bitdefender
Bucharest, Romania
6 zile în urmă

We are looking for a qualified Head of Digital Marketing to take the lead in developing successful, long-term digital marketing strategies for our company.

As a head of digital marketing B2B, you should have in-depth marketing experience and a passion for digital technologies.

You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence in the enterprise space.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

PRINCIPAL DUTIES AND RESPONSIBILITIES :

  • Build, plan and implement the overall digital marketing strategy
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Measure ROI and KPIs and prepare budgets
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segment
  • Manage and oversee different digital marketing channels
  • Monitor the ROI for each marketing initiative in order to maximize the output of the marketing budget spending's
  • Prepare and manage digital marketing budget
  • Measure and manage online content
  • Build and inbound marketing plan
  • Organize and lead digital marketing team
  • Research competition, investigate benchmarks and provide suggestions for improvement
  • Manage internal cross functional projects and coordinates internal resources and teams to guarantee that all marketing initiatives are implemented according with the project plan
  • Design, implementation and results monitoring for B2B customer promotions
  • Campaigns optimisation according with key performance indicators evolution
  • Develop lead generation programs
  • Develop and implement account based marketing programs
  • SPECIFIC TYPES OF KNOWLEDGE, SKILL & EXPERIENCE REQUIRED :

  • 5 years of experience as Head of Digital Marketing or Digital Marketing Director
  • 5 years of experience in developing and implementing digital marketing strategies
  • People management skills
  • In depth knowledge of different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 5 years of hands-on experience with SEO, Google Analytics and CRM software
  • Self-starter who can think strategically and independently and also collaborate with others and work well in a team
  • Sense of ownership and pride in your performance and its impact on company's success
  • Critical thinker and problem-solving skills
  • Great interpersonal and communication skills
  • Multi-task and manage immediate, short-term and long-term projects simultaneously
  • If you take up our offer, you will :

  • Be a member of a young, multicultural,enthusiastic and highly knowledgeable team
  • Enjoy a competitive salary, as well as healthcare insurance
  • Work for a Romanian Company with worldwide presence and brand awareness;
  • Build an international marketing career
  • Benefit from career development programs, including trainings and certifications specific to the industry
  • About Bitdefender

    Bitdefender is a leading global provider of security solutions that satisfy the protection requirements of today's computing environment.

    The company offers one of the industry's fastest and most effective lines of security software, setting new standards for threat prevention, timely detection and mitigation.

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