Marketing Director
Rumunsko, Bukurešť, CZ
4 zile în urmă

Founded in 2014 in the Czech Republic, Rohlik is the European leader of e-grocery in Central Europe. Already active in the Czech Republic (Rohlik.

cz), Hungary ( and Austria (, the company will be launching in the coming months in Germany (

By owning its end-to-end operations, including all technology in-house, Rohlik provides a superior customer experience and the freshest food from local farmers and artisans, as well as a broad supermarket selection.

Department Overview

We build our brand around our belief that everyone should have access to better food and higher quality of life. We acquire new customers by winning their trust through superior service, helping their families to run smoothly, and differentiating ourselves with the rich offer of local, fresh, high-quality products. Let’s share it

Role Overview

In order to make customers fall in love with our awesome products and service, we need a great Marketing Director, who determines where the biggest opportunities are and navigates the rest of the business towards them.

As a Marketing Director, you should have in-depth experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital channels.

You should also provide forward-thinking ideas to build and maintain a strong company presence. Ultimately, you should be able to drive all marketing efforts to achieve our business objectives.

You will be reporting directly to the local CEO and be in direct touch with our Czech parent company and its management.

What we look for

  • A practical doer and thought-leader with intense hands-on experience in online marketing, including Growth (paid and organic), Brand Awareness as well as Engagement and Retention through CRM and Marketing Automation
  • Someone who wants to enjoy working in an innovative, ever-changing environment
  • An inspirational leader ready and willing to instantly take charge of daily marketing operations while building a talented team from scratch
  • Delivery focused and ability to work independently
  • Preferably solid industry experience in E-commerce, Retail and / or FMCG.
  • Someone who understands the time frame and fluidity of situations at a start-up, to be able to thrive on the energy and flow
  • Strong team management and communication (written and verbal) skills
  • Excellent analytical and project management skills
  • Strong language skills : English at B2 or higher level, basic knowledge of Slovak / Czech is an additional upside
  • We like people who

    What we expect from you

  • Develop and implement the marketing strategy to accelerate the organisation’s growth, with special focus on the early stage development of the go-to-market model
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure marketing efficiency and brand consistency
  • Analyse and leverage extensive CRM data to continuously optimize the customer journey with powerful Marketing Automation campaigns
  • Maintain overarching control of our digital presence and all customer communication channels
  • Collaborate with the rest of the business to create innovative marketing programs and campaigns that drive growth, engagement, and retention
  • Provide marketing guidance and leadership to the Marketing team that you will build
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segment
  • Liaise with Product, Design and Sales directors to increase client satisfaction across all customer touchpoints
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments
  • KPI’s typical for the position

  • Develop and validate world-class go-to-market model including key creative idea
  • Hire and onboard marketing team with talented members driven by get-things-done mentality
  • Set up marketing spending attribution model at the level of individual executions
  • Execute the marketing launch on time, on budget, on KPIs
  • of first-time buyers
  • CPA per average first-time buyer
  • What we offer

  • Your work will have a direct impact on the company's results
  • We will implement your good ideas almost immediately not waiting for the approval of the headquarters somewhere in the world
  • You will not be bound by corporate processes
  • Your work has to be innovative and meaningful, we do not want to follow trends, but set them
  • Last but not least, we mainly offer a fair reward and the possibility of professional growth and education, also a great bunch of people around and a legendary company events
  • Our Values

  • Customer obsession : Customer is in the center of our universe. Everything we do, we do for them.
  • Speed : Better done than perfect. We build, improve and deliver fast.
  • Courage : We are brave. We are not scared of taking ownership and making decisions.
  • Learning : We keep learning. Information is power. Change is life and opportunity.
  • Winning : The market standard is not good enough. We aim to win, be the best, and ahead of the market. We keep innovating.
  • Honesty : We are open and honest to ourselves, to our teammates, and to our customers. We are able to accept feedback.
  • Optimism : We fight in a tough environment. The more important it is to have fun and have a helicopter view.
  • Think big : We are bold and daring in changing the future.
  • Let’s work with us

    Tell us something about you and let’s meet

    Name Surname E-mail Phone Your website / LinkedIn (optional) Here you can attach your CV Why you what to join us? To increase my chances to succeed in the future with Kifli.

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    This agreement is granted in accordance with the General Data Protection Regulation (EU) 2016 / 679, is granted for a period of 5 years and you may revoke it at any time and permanently delete your personal data for that company at this address zakousnise rohlik.

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