Category Marketing & Trade Marketing ManagerCategory Marketing & Trade Marketing Manager
Reckitt Benckiser Group
Bucharest, Bucuresti, RO
3 zile în urmă

Category Marketing & Trade Marketing Manager

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Want to turn big plans into a massive impact? As a Category Marketing & Trade Marketing Manager at RB, you’ll have the freedom to shake up an entire market.

Key Responsibilities :

  • collects, interprets and creates marketing strategy& directions for assigned brand group based on EE regional blueprints, intitates to opt out based on local business need
  • responsible for leading the development and execution of the brand group strategy in line with both country commercial and EE regional blueprint strategy
  • accountable and responsible for portfolio strategy in conjunction with EE regional brand group and area innovation to support overall business strategy, medium / long term
  • managing & accountable for marketing budget for the assigned brand group
  • initiate topline + bottom line growth projects, plan & optimize budget
  • works with supply, sales and finance to develop successful brand group plans within timescales and budget, and makes sure his / her team executes them as per plan
  • guides his / her team in development and activation of local brands, shares blueprint and initiates what relevant points to action and what to opt out
  • executes with his / her team the product launches agreed, contributes to innovation growth by delivering product development programs and can do initiatives for further margin growth
  • helps and guides his / her team to deliver monthly updates to business review and monitor market performance, prepare& present business review materials to regional discussions
  • responsible for successful implementation of initiative& brand plans as per business reviews, business plan and blueprint coming from the region
  • partners with media / consumer and market insights to give recommendations to the regional media team on media strategy and plans, represent the assigned brand group in media discussions
  • give suggestions to regional media team on market copy strategy for assigned brand group, ensure adaption for relevant countries and ensure that his / her team executes final market copy strategy agreement
  • owns development of team members and assigning of resources in-line with the regionally approved structure and as per business needs;
  • manage the Jr BM / TMs, BM / TMs, Sr BM / TMs of his / her team

  • day to day management of direct reports, ensuring their development & regularly have carreer discussions with them
  • Personal Profile

  • Min. 5 years experience in FMCG market
  • Strong commercial awareness and drive, business acumen
  • Strong analytical and financial skills, able to work in detail on the company P&L
  • Entrepreneurial approach
  • International outlook
  • Strong sense of urgency and achievement, excellence in prioritisation and time management
  • Leadership skills in impacting, contributing and challenging business strategy as well as managing and developing
  • own team

  • Creative, Innovative thinker
  • Values differences, able to work within a diverse team
  • In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.

    RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law.

    All hiring decisions are made based on merit, competence and business need.

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