SFMC Email Specialist
Bucharest, Bucureşti, Romania
5 zile în urmă

Support the technical build of program and database development via Salesforce Marketing Cloud platform with HTML, CSS an JS coding and SQL-based queries.

Set up delivery, monitoring, and deployment of email campaigns, customer profiles and segmentation.


  • Act as an expert within Salesforce Marketing Cloud (Exact Target) platform to build, develop, send and monitor eCommerce campaigns.
  • Launch analytics initiatives by developing requirements, leading data aggregation and prep, synthesizing key data sets for exploratory analysis and lead point of contact with data sciences teams.
  • Work with key players to define segmentation, targeting, and measurement use cases for strategic and operational marketing initiatives.
  • Monitor deliverability and health of sending domains.

  • Work with large data sets, operationalize segmentation, personalization scores and models into operational tools and processes.
  • Partner with Email program managers to support marketing activities, set-up and send strategies between various email programs.
  • Execute on build of A / B or content testing, personalization, personas, Send time optimization tactics and customer journeys.
  • Coordinate daily tracking data and general business results with Business Intelligence and strategy teams.
  • Manage the technical relationship with vendors and partners.
  • Responsible for Marketing Automation tools to manage, optimize, and scale digital marketing technical platforms.
  • Provide direction and guidance for process improvements, gaining technical efficiencies, collaboration and establishing / documenting policies.
  • Training and communication

  • Participates in all necessary training sessions and provides feedback, information and recommendations to help improve training
  • Assists new employees to complete the training / compulsory tasks of the New Employee Orientation Program;
  • Performs and sustains training courses and / or presentations related to the departments' processes or about general administration issues;
  • Acts as a team member providing information, analyzes and recommendations to support the team's efforts
  • Ensures transparency of information, documenting appropriately and storing information of public interest on the internal web page or on team’s SharePoint

    Responsibilities regarding health and safety rules :

  • To carry out the activity in accordance with training and instructions, as well as instructions received from the employer in order not to expose to the danger of injury or illness (both employee and colleagues) during the work process;
  • To prevent / minimize environmental pollution

  • To acquire and comply with the provisions of the health and safety at work and the measures for their implementation
  • Participates in OHS risk assessment and in identifying environmental issues
  • Not to discontinue, alter, change or arbitrarily remove its own security devices, especially machines, appliances, tools, technical installations and buildings, and to use these devices correctly
  • Immediately communicates to the manager any work situation on which they have good reasons to consider it a danger to the safety and health of the workers, as well as any deficiency of the fire prevention and extinguishing systems
  • Brings to the attention of the manager of the workplace and / or the employer the accidents suffered
  • Participates in OHS (hiring, workplace, periodic, job change or transfer work, new work equipment, or changes to existing equipment) and conducts medical examinations on a regular basis
  • Cooperates with the employer and / or the OHS specialist if required to enable any measures or demands made by labor inspectors and health inspectors protecting the health and safety of workers
  • Cooperates if required with the employer and / or OHS specialist to enable the employer to ensure that the work environment and working conditions are safe.
  • Acquires and observes the health and safety legislation and the provisions of HP Inc.

  • Cooperates with labor inspectors and health inspectors
  • Complies with the fire protection provisions issued by the company's management
  • Responsibilities related to HP policies and procedures :

  • Participates in departmental policies and procedures
  • Applies Control & Quality policies to ensure compliance with HP's policies and audit requirements
  • Respects HP's privacy and privacy policies
  • Is responsible for ensuring personal conduct, keeping HP's standards of conduct when representing the company
  • Is responsible for protecting the department’s equipment in possession
  • Complies with the Internal regulations

  • Web design, web graphics, CSS design and on-line marketing strategies experience
  • Proficiency with Salesforce Marketing Cloud or other marketing automation tools
  • Experience with XML, HTML, JavaScript, CSS, WYSIWYG layout tools, Photoshop, MySQL, SFMC
  • Project management knowledge and experience
  • Handles day-to-day operations with a focus on efficiency, time management, motivation, attention to detail, work accuracy
  • Analytical thinking
  • Ability to work in a virtual team
  • Good written and verbal communication skills
  • Customer-oriented
  • Fluent English speaking and reading / writing skills

  • Ability to work in virtual teams globally with minimal supervision
  • Client oriented- always identify the customer’s need
  • Ability to work independently and in a team environment
  • Flexible and adaptable
  • Ability to take initiative and develop solutions
  • Perfectionist approach to detail operation
  • Pronounced analytical skills
  • Ability to work under pressure
  • Respects agreed deadlines
  • Provides quality results
  • Good verbal and written communication skills with users
  • Proactive and independent
  • Assumes responsibility
  • Prioritizing, project management and good time management.
  • About HP

    You’re out to reimagine and reinvent what’s possible in your career as well as the world around you.

    Soare we. We love taking on tough challenges, disrupting the status quo,and creating what’s next. We’re in search of talented people who areinspired by big challenges, driven to learn and grow, and dedicated tomaking a meaningful difference.

    HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

    Our history : HP’s commitment to diversity, equity and inclusion it's just who we are.

    From the boardroom to factory floor, we create a culture where everyone isrespected and where people can be themselves, while being a part ofsomething bigger than themselves.

    We celebrate the notion that you canbelong at HP and bring your authentic self to work each and every day.When you do that, you’re more innovative and that helps grow our bottomline. Come to HP and thrive!

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