App Search Manager
Paddy Power Betfair
Cluj - Napoca
‎în urmă cu 6 ore

The Role...

You'll lead the ASO (App Store Optimisation) efforts across UK&I markets for all our products. You will be responsible for developing and executing the ASO strategy of our products that will help us increase our visibility on the stores, in addition to supporting the launch and migration of new apps.

You will have a holistic understanding of the algorithms that power the App Store and Google Play Store (keywords, screenshots, videos, icon, etc.

and you will contribute to our organic audience growth. You will also be responsible for innovation and the future growth of the channel.

What you'll be doing...

  • Develop best in class ASO strategies across the App Store (Apple) and Google Play Store (Android)
  • Work with localisation to ensure all our App Stores are effective
  • Responsible for the ASO budget, spend decision making and results
  • Experience of native and launching new apps
  • Line management of ASO Executive, responsible for development and nurturing
  • Collaborate with the Creative Marketing team to create new assets for the App Stores
  • Execute the best keyword optimisation strategies across all our products
  • Monitor the performance & own the reporting function of our App Store marketing, and report to commercial business stakeholders
  • Create & execute a strategic roadmap for A / B testing in all app stores
  • Work closely with the wider Digital team to ensure consistent and impactful custom app store pages and app store experiments.
  • Responsible for forward looking innovation opportunities to ensure we stay ahead of the game.
  • What we're looking for...

  • Independent creation and frequent refreshing of App Store metadata
  • Understanding of the algorithms that power the App Store & Google Play Store
  • Strong numerical skills
  • Effective time management and project management skills
  • Excellent verbal and written communication skills
  • ASO experience in other game / app products or agency is required.
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