Reviewing a queue of ad campaigns and landing pages submitted from advertisers (brands) to be checked and approved or rejected based on ad policy 24 / 7.
Reviewing a queue of Stores pages submitted from advertisers (brands) to be checked and approved or rejected based on Stores policy 24 / 7.
Checking on the language relevancy and updating for machine learning.
Responding to the inquiries related to the above operations from internal stakeholders.
A few sample tasks performed by an Ad Moderation & Relevance (labeling) agent are listed below :
1. Internet Advertiser Review
a. Review ads for content quality based on Content Guidelines.
b. Thoroughly check ad content with quality and accuracy.
c. Approve or disapprove of new and changed ad submissions based on policy guidelines.
2. Maintaining Updates & Documentation and Monitoring workflow
a. Escalating questions / issues from the team regarding the process and cascading updates to the team
This workflow generates human judgments. The relevance of the displayed product is assessed against the customer’s user context Search Query or Detail Page.
Agents measure and report the relevance metrics for each ad placement. The human judgments are used for baseline metrics and ML model training.
This process adds value by making the Sponsored product appear on the Detail page that is appropriate / relevant to the customer’s interest.
Minimum Qualifications :
Familiar with digital advertising or any other online business.
Attention to detail.
Be curious and be a proactive attitude.
Along with customer / advertiser focus.
Comfortable with dealing with routine work quickly and at a high standard.
Excellent communication skills and cooperative manner.
Basic PC skills (Microsoft Excel, Word, PowerPoint)
Native / near native language level
Preferred Qualifications :
What can we offer?
Stable job offers - employment contract
Work in a multicultural and diverse environment with employees from over 30 countries
Genpact supports professional trainings and great career development opportunities
Free access to our award-winning learning platform
Benefits such as Meal Tickets, Medical Services, Insurance, additional vacation days or partner discounts