Display Programmatic Manager
Genpact
Bucuresti, Romania
5 zile în urmă

Responsibilities

  • Co-lead developing and executing a multi-year roadmap alongside the head of Paid Media to evolve our future capabilities in audience segmentation and advertising optimization across programmatic and the future cookieless’ web.
  • Monitor daily / weekly performance of digital campaigns across various marketing objectives, maximizing marketing efficiency, and overseeing our media partners’ priorities.
  • Collaborate with a variety other key and high performing functions, including Field Marketing, Sales, Product Marketing, Web, and Operations & Technology.
  • Analyse key audiences, campaigns and turn complex data into clear insights
  • Support the planning, optimisation, and work closely with the agency and the rest of the digital team on execution of campaigns
  • Seek new ways to test and develop new initiatives that will realise improved performance now or in the future
  • Use attribution techniques, understand, and develop the ecosystem between OMP. PMPs and direct partnerships
  • Direct management of 2 programmatic specialists
  • Qualifications we seek in you!

    Minimum qualifications

  • Previous Programmatic experience in the B2B / Tech sector.
  • Must have previous experience of driving programmatic B2B strategies and a proven track record of success.
  • Extensive digital marketing experience, with significant experience trading programmatic campaigns required.
  • Highly structured and organized approach to performance data; proficient levels in excel and analytics & skilled in data modelling visualization tools (Tableau, Power BI a big plus).
  • Experience in display and programmatic advertising across markets, including non-English languages.
  • Functional knowledge across multiple marketing levers including SEM, native advertising, and programmatic buying.
  • Comfortable working in a fast-paced team, and excited by problem-solving, approaching obstacles pragmatically, and practicing strong collaboration skills.
  • Natural quantitative and analytical skills, able to find and communicate clear stories from complex data.
  • Preferred qualifications

  • Google Ads qualifications and certificates
  • Client-side agency management experience
  • Previous experience with Idio, DOMO and Bizible is a plus
  • Good understanding of Paid Search and Social is a plus
  • Fluency in German is a plus
  • Determined and curious approach to problem solving
  • Be numerate and analytical, as well as strong attention to detail
  • Have a proactive attitude, striving to exceed expectations
  • What can we offer?

  • Attractive salary
  • Stable job offer - employment contract
  • Work in a multicultural and diverse environment with employees from over 30 countries
  • Genpact supports professional trainings and great career development opportunities
  • Free access to our award-winning learning platform
  • Benefits such as Meal Tickets, Medical Services, Insurance, additional vacation days or partner discounts
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