Marketing Specialist
Finastra
Bucharest
1 zi în urmă

Purpose of Role :

  • This is an exciting opportunity to join a dynamic and fast paced division of Finastra, working as part of the Platform & Fintech Marketing team, your primary role will be to manage and execute demand generation campaigns for the apps available on our FusionStore
  • This is a critical role to support Finastra’s ambitious growth plans for the FusionStore Finastra’s app marketplace created by fintech partners through its open platform, FusionFabric.cloud.
  • Your primary objective will be to create marketing campaigns to generate leads for the fintech apps in the FusionStore
  • Goals & Deliverables :

  • Define and execute strategy for demand generation of FusionStore apps as they apply across Finastra’s main lines of business including Retail & Corporate Banking, Lending and Payments
  • Build a mix of integrated campaign tactics to deliver the campaign goals
  • Utilize CRM (Salesforce) & Marketing Automation (Marketo) to manage leads, contacts, and segments for marketing campaigns.
  • Deliver reports and dashboards using Marketo and Salesforce. Ensure timely and accurate reports
  • Report on KPIs including ROI. Develop ways to improve key metrics
  • Comply with Finastra Brand and business guidelines and meet training and compliance requirements
  • Actively engage to support the overall goals of Finastra's Platform & Fintech Marketing team.
  • Skills & Qualifications Requirements :

  • Experience and interest in fintech and financial services innovations and technologies
  • Experience of Demand Generation Marketing and / or Field Marketing, preferably in the B2B Financial Services industry
  • Knowledge of marketing automation systems, (preferably Marketo), CRM systems (preferably Salesforce)
  • Degree in Marketing, business administration, communications or relevant field
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